An Examination of influence of Calligraphy in the Contemporary Graphic Essay

An Examination of influence of Calligraphy in the Contemporary Graphic of Eastern Culture(Korea, Japan and China) - Essay Example Eastern calligraphy has the same emotion with Korean traditional beauty possessing natural harmony and has an ordinary and tender character. Calligraphy of typography represents particular writing style using Chinese ink and brush that is showing on the current titles of film posters or stories as an influential impact. The effect of conveyable information with image instead of letter is getting greater. As individual expression that is different from mechanical printing type by development of printing is launched, that calligraphy that taking a serious view presentation and is developed. In recent, printing culture, the study for the special feeling, emotion and various ways of expression oriented from hand printed are needed for the coexistence between past and present. As it is most universal that is most nationality, think that is going to create only our peculiar culture that our colour can be better proudly defying in the world groping correct type and form in systematization. Recently, Calligraphy has been used in various parts in Eastern culture. This could be one of tendency that calligraphy naturally approaches to our life; it is used film poster or personal care goods. It may say that emotional consumers delight to use those products which have difference, freshness and novel with other film or products. In contemporary, citizens have been given huge affection by computer. Moreover, it has affected to the development of design as well as time and many of efficient side. However, calligraphy has started to spotlight in different way from consumers who accustomed with similar computer font and design. As calligraphy has huge possibility to be developed in design fields, concern for design has grown in Eastern culture. Therefore, it is analyzed and contextualized meaning of calligraphy and its history, and its expression in commercial contemporary graphic like film poster, CI/BI, package design etc. Chapter 2 Eastern calligraphy 2.1 Definition There is a definition of Calligraphy by Wang (2006, p.259) stated that Eastern calligraphy is considered to be one of the most beautiful and meaningful patterns in the world. Generally, it is defined as an art of beautiful, stylized, or elegant handwriting or lettering with pen or brush and ink. It engages the accurate construction of characters, the ordering of the range of parts, and