Joseph’s Story Essay

Joseph’s story is a common one of an unsuspected massive heart attack. Even though Joseph had numerous existing factors that put him at risk of heart conditions he continued to live with no fear, or ambition to make changes. While playing ball with his son in the park, Joseph experienced his worst case scenario, a massive heart attack. There were several elements that went into this clinical turn for the worst. Joseph’s heart could now have irreversible damage due to the advanced stage of the condition. When Joseph’s heart stopped working in the park the cells that make up the heart started to use up the remaining ATP that was left in the cells. Because there was no heart function to push oxygenated blood through the vessels the carbon dioxide levels started to increase and PH levels dropped within the cell. The heart was no longer providing blood flow with the rich oxygen and glucose to the mitochondria, which is needed for the production of ATP. Without ATP it was only a matter of a few moments before the active transport pumps in the plasma membrane had stopped. This seize of activity had now allowed for sodium to begin leaking out of the cells and potassium to leak in. Joseph’s lungs could no longer expel harmful carbon dioxide from his body, or bring important oxygen in. Cells were dying. As Joseph lay in the park his son was crying and calling for help. Lucky for them both, some people were nearby who ran to ran to their aid. As one person called for help, another person started CPR on Joseph’s heart. CPR allowed for fresh oxygen to reach his cells and with every chest compression more carbon dioxide was expelled from his body. However, Joseph’s cells were still unable to produce ATP and the structure of the cells were being compromised to say the least. The lack of ATP also meant that special calcium ATPases had stopped moving calcium from the cytosol into endoplasmic reticulum of his cardiac muscle cells. As the intracellular calcium levels rose within the cells, they caused proteases to spill into their interiors of the cell, attacking the cytoskeleton. Lysosomal enzymes as well as mitochondrial organelles are usually contained by membranes or vesicles. A lot of a cell does it contained within that membrane. When a cell starts to die the first to start seize is the membrane, exchanging nothing intentional, but leaking nutrients in and out. The instructions Joseph’s body needs to repair itself and his disposition for vascular disease are both contained within the cell, inside DNA, located in the nucleolus. As the intracellular calcium levels rose, they caused proteases to spill into the interior of the cell, attacking the cytoskeleton. Lysosmal enzymes normally bound safely inside vesicles began to digest the plasma membrane and the membranes of the organelles. Oxygen is required by cells to produce ATP, oxygen, and nutrients, multiple cellular processes affecting hemostasis. Joseph was not treating his body with the care it needed. As a result the cells in his body reacted in a damaging way. Health and disease are ultimately determined at the cellular level.

Live Theatre Review

The actors and director of The â€Å"Woman In Black† had complete power and control over the audience's reactions and emotions. For our Drama GCSE we went to see â€Å"The Woman in Black†, on Monday 1st December 2003. The play was showing at the Fourtune theatre and was based on a book by Susan Hill; which was adapted by Stephen Mallatratt. The â€Å"Woman In Black† is about a middle aged solicitor called Arthur Kipps, who years earlier had lost an infant son following some eerie incidents in an English town. In hopes of getting rid of his personal demons and ghosts, he approaches a young actor to turn his written account into a theatre piece (re-enactment.) It shows all of the happenings with a recently deceased woman called Alice Drableau and her remote, mysterious house. The play explores the issues of the supernatural and things beyond the human world, such as ghosts and things that are invisible to the human eye; created by mime and the actors and audience's imagination. I think that the play and the actors explored these issues very well, but I am not sure if they were explored in a believable way. I thought that the first half of the play was quite slow, tedious, and we weren't drawn in so there wasn't any control over us whilst watching it. However, when the play reached the second half the pace started to pick up, and tension was created, which drew us in and gave the actors control over our reactions. It was remarkable how far people in the audience were willing to go with their imaginations. They seemed to be really involved with the performance; I think that to a certain extent we all were. The play was structured with flashbacks and crosscutting which gave us a more in depth understanding of what had happened in the past to effect the future. The actors took us on a journey with them in whichever time they were in. We knew what time they were in, as the actors clicked their fingers towards the lighting technician each time. At first it didn't seem to be part of the performance, later on when it occurred again it was clear that this was a repeated action and was necessary to the play. When actually thinking about it they were actors, acting as though they were acting a re-enactment. Quite confusing I thought. The lights changed from being bright when in the present, to being dim; and almost seemed like sepia tones to give that more ancient feel when in the past. I don't think that this was done as well or creative as it could have been. The clicking to me just seemed odd and something that didn't belong in the play, even though I can understand what they were trying to do. The lighting technician brought us back to reality and removed us from the performance; it drew us back out from the tense gripping story. The tension that was built up before these points suddenly dropped and then tension tried to build up again after that point. The actual changes between times eras was very fast, it was almost like there was a sudden change in tempo for that spilt second. The structure of the stage also affected the amount of space used by the characters. In the first half of the play we only saw half of the stage. The basic layout of it was rather boring. There wasn't much space for anything and the layout just wasn't interesting or eye-catching at all. As the play moved into the second half, the other part of the stage was revealed to us. It was an exciting change that spiced things up a bit. They suddenly had so much more space to work with. The â€Å"Woman in Black† has two main characters. Arthur Kipps played by Paul Stewart and the young actor who is actor Matt Holland. There was also the shadowed â€Å"Woman in Black† (Who is Alice Drableau the deceased,) although she didn't have a huge role in the play. The two main actors portrayed many characters, with the usage of costume and their vocal techniques and tones of voices. I thought that they portrayed the different characters quite well but it definitely wasn't believable for me personally. The actors changed costume in front of us (the audience), which once again drew us away from the drama. In my eyes. Once again, I realise that this was part of the piece, and if you think of it as an actual play, it was a great technique to use. I just found it rather off putting when I was actually getting into the drama; I realised that we weren't seeing the story, we were seeing people tell us and re-enact the story. Some of the two men's movements were very interesting and engaged us in the performance. Mr Kipps didn't really use much movement when narrating. On the other hand when he took on the role of other characters and the young actor played a younger version of Mr Kipps, they used movement to the best of their ability. An example would be a simple motion of a horse and cart. The two characters mimed this very well in a believable way, showing how they would be when on a real horse. A great bit of movement that I found really effective, was when they pretended to be on a train. The actors were really aware of the space and objects around them. For example they used 2 briefcases as doors and a couple of chairs as seats, when walking through the imaginary train and we could tell instantly what it was. One of the men walked sideways along to show the compact space on a train, the two men also sat diagonal from each other which gave us the impression that there could have been more people on t he train. The woman in black definitely had the ultimate power over the other characters reactions, and over us. She moved silently in and out drifting along in an almost Godley fashion and She made it look as though the dark stage was her shadowed sky; she was swooping down and scaring the prey. We were the prey, and we were shocked, in fact some people did let their emotions get the better of them. She wore pinnacled headgear, under a black veil. The black costume seemed as though it was to symbolise death and possibly evil. I would say that the actors had partial control over the audience and controlled the tension and atmosphere. The blackouts and lighting also helped create the woman in black's fast movement on the rocking chair; she was furious, focused and very creepy in a psychotic sort of way. This drew us in further. A rocking chair normally moves slowly and contains a nice old person maybe knitting. It came as a huge shock when this happened, because it was such a huge contrast. There were two moments where there was a huge amount of control on the audience. The young actor approached a door this was concealed before and as it is now in light we are intrigued to know what is behind it. There was a lot of tension at this point and the use of pauses made the intense slow hand movements towards the door quite nerve-wracking. It was surprising how much this affected people. A great moment of tension which created a really strong atmosphere was when the young actor who was pretending to be Mr Kipps was sleeping. There was a long empty silence and a complete blackout. This was a moment that was really tense, we the audience were also in a total blackout, so they were putting us in the same situation. We were under control, as we couldn't see anything, so we didn't really know what was going on or what was going to happen. We were really involved. The actor also used a torch in the audience, whilst the whole room was black. The light was shone all around the audience, kind of like a spotlight. This whole moment, reminds me of childhood and being scared of the dark. Set, lighting, props and special effects I feel were all necessary to create a real sense of atmosphere. There were quite a few sound effects, to try and make the play seem as real as possible. Not only that, but some of the sound effects seemed to be symbolic. The sound of crows at the Graveyard, I'm sure this is a bad omen, death and a sign of evil. The sound of a rocking chair, which sounded like a heartbeat racing, to build tension and suspense. A double use. A music box in the Childs room, so innocent, yet the music seemed quite creepy when in the dark. Lots of them seemed to symbolise childhood, the innocence, and good. Because we knew what was going on and it was dark and tense, that goodness seemed almost possessed by evil. I thought that the sets were great and were concealed very well behind the gauze. It helped them to change the environment and setting quite efficiently without us knowing. From a graveyard which was furniture covered in white sheets maybe to symbolise ghosts, or when a person is dead them being covered in a sheet to be concealed. A sense of age and death. We saw the old house, which was covered in sheets again, kind of like an old house that hasn't been lived in for years, derelict. They created long stairs for the characters to run up and down, that for me seemed to create a gradual build to something. There must have been something at the top of the stairs. Also a child's room. A sweet little room, distorted from the innocence of it as soon as the woman in black steps in it. The play ended at a climactic cliff-hanger and it was gradually built up to a high point of tension. I personally didn't find it a fear-provoking piece of drama although I know others did, and I can understand how it happened. People were sucked into the drama and its world and certain things didn't remove them from it. I felt that all of the clicking and the people in the audience screaming just distracted me too much for me to actually enjoy it. I thought that they made a great effort with only two actors, it must have been a lot of hard work, and it used lots of great techniques. They definitely used role play a lot, when becoming different characters and acting out their situations. Marking the moment, using sound and light to emphasis something, such as the immensely tense movement towards the door; will he open it won't he? Clear usage of crosscutting to show us different times they also used different lighting to show this. Narration, this kept informing us of what was going o n, Mr Kipps was telling us the story. I think that the playwright wrote the play to make the audience think about death, how it is a time of isolation. Maybe to make us remember a time when we were scared, something that everyone can relate to. Fear. I think he also wanted to tell a story that would excite people and to bring the typical ghost story to the 2lst century. People enjoy being scared because they get to use their imagination. Most of the play just really reminded me of childhood memories, something that everyone in the audience could relate to. Being scared of the darkness, that children's room with the music coming from a doll, the excitement of discovering something, bag loads of curiocity.This was why we felt so involved, small parts of the play would have related to us as the audience. We all know it is safe environment/ atmosphere, and that the play isn't real life, but there is still that sense of danger. The thrill of not knowing something. The idea that we have all been scared in our lives, something that we can relate to. The thing is that I thought most things were just too predictable. We knew something was going to happen, we could kind of guess what would happen; we just didn't know when it would happen.

My Essays Essay

The following is an organizational announcement for Staples Advantage Corporate associates and  global Vice Presidents and above from   Tom Heisroth, SVP Staples Advantage Sales, and Steve Bussberg, SVP, Staples Advantage. To support Staples’ Reinvention efforts to turbocharge product-related services, we are excited to announce changes within our Staples Advantage Print business  that will increase efficiencies and reduce customer confusion around our offerings. Staples has unrivaled Print assets and we believe this reorganization will allow us to strengthen our position in the industry and become a true market leader. Jeff Crump,  VP/GM, Staples Print Solutions, will be responsible for Print operations, all aspects of Print field support, and ownership of the total Staples Advantage Print P&L. Jeff will continue to report to Steve Bussberg. Geoff Eitland, Director, Procurement and Merchandising, will assume responsibility for all Print sourcing and vendor management. In addition, our customer implementation teams will now be centralized, with  Jamie Kapanka, Senior Manager, Sales Operations,  reporting into the Staples Advantage Print operations group. The following Associates will report to Jeff Crump: * Geoff Eitland, Director, Procurement and Merchandising * Jamie Kapanka, Senior Manager, Sales Operations * Gary Swanger, Director, Finance * Gretta Staskiewicz, Manager, Marketing * Jeffrey Holton, Director, Manufacturing * Lee Ann Holley,   Project Manager, New Business Development * Richard Campbell, Director, Integration Richard Martin, Director, Logistics * Robert Anderson-Ludrick, Director, PE Deployment Leader The Print sales teams led by  Millie Tarallo  and  Ralph Torres  will come together under the leadership of  Wayne Wilkinson, Vice President, Staples Advantage Sales, who is taking on a new role overseeing the Print and Vertical sales teams. Wayne will transition into his new role over the next few months and will con tinue to oversee the Central Region until further plans are announced. Wayne will continue to report to  Tom Heisroth, Senior Vice President, Staples Advantage Sales. Reporting to Wayne will be:   * Millie Tarallo, Area Vice President, Print * Ralph Torres, Area Vice President, Print * Susan Louis, Vice President, Healthcare * Judith Smith, Vice President, Federal Government * Jeremy Landis, Director, Vertical Markets Combining the Print sales teams under single leadership will increase sales productivity and uncover new sales and margin opportunities. At the same time, unifying the Vertical sales teams under Wayne will enable us to better focus on customers’ specialized needs in these segments. As previously announced, business development for Print has been unified under the leadership of  Kevin Moss, Vice President, Business Development and  Joe McDonald, Director, Business Development. This new structure and improved support capabilities will give our sales teams more time to sell, while providing our customers the seamless experience they expect. We look forward to transforming the Print business within Staples Advantage and driving meaningful growth for the company.

Recruitment and selection with Job description and job specifications Essay

I m sending you a mail about your job and what your role is in the office. On the Monday morning you will be starting your job as soon as you come in. so I thought of giving you the required information so you would feel more comfortable. At first I would like u to know about the Recruitment and Selection is when you start advertising for the job. The advertisement is important to the firm because they must be carefully formatted so they attract the applicant in the first sight. The information should be clearly stated or the time will be wasted on selecting the right applicant. When we are selecting the staff we ask their CV and compare it job specification. Next we have the Training we should teach the staff the right rules and the firm objectives and its working products and the rules and regulations. They should be friendly and should be shown all around the working area Remuneration this is the method we pay our staffs. We pay them in hourly bases most of them work less than nine hours a day we pay you on the start on of every month. Appraisal is for motivating the staffs so they get more interested and work more hard. Dismissal is when you fire some one from the job either when they are not working properly or when we don’t have the job any more. The kinetic needs an engineer in the production department. For the best out come we should give the correct details for the advertisement about the job description and job specification. So we don’t spend a lot of time on selecting the applicant. The share holders will not have any problems but the directors of the company will have problems because they need to spend more money than they expected for advertising for the new staff, have to replace some one in that place and will have to face more consequences. The other staffs will have problems too because they will have to do over time, some may have to take care of both their jobs mainly the customers will have the problem in buying because they will not be satisfied because of the quality of the product the company might face a lose for a period of time until they get a new engineer. Hear are the descriptions of job description and the job specification. The job specification and the job description will help the candidates to know what they need and what type of work they need to do. Further information is in the next page. JOB DESCRIPTION The purpose of the job description is to inform the candidate about the type of job they will be doing and it will include 1 Job title. 2 Location. 3 Hours of work. 4 Wages. 5 Duties. 6 Other responsibilities. 7 Your position. 8 Tenure. JOB SPECIFICATION The purpose of job specification is to inform the candidate about the qualities needed in a successful candidate it will include 1 Qualifications 2 Previous work experience 3 Skills 4 Special interests 5 Member ship of professional body 6 Personality 7 Temperament This is the job specification and the job description of the current job advert JOB DESCRIPTION * Job title – Engineer Production department * Location – Surrey * Hours of work – 5 to 6 hours per day * Wages – 24,000 to 26,000 * Duties – To choose the correct product for the production, to check the capability and the capacity of the machineries, should be able to activate and deactivate the machineries and should also know to maintain them and to function with out any problem in the production * Other responsibilities – Must be more responsible at your work * Your position – * Tenure – Permanent only JOB SPECIFICATION * Qualifications – Post graduate in Mechanical Engineering, have a driving licenses * Previous work experience – experience with or within the mechanical power transmission industry * Skills – CAD, comprehensive pc literacy * Special interests – * Personality – must be focused in solving problem, desire to Temperament – These are the information about the methods of recruitment, which tells the advantages and the disadvantages of the types of recruiting methods.

Link Crew Leader Essay

As a student, I try to achieve as many goals as possible. I have try to the best the student I could possibly be. I will admit this year wasn’t the best for me. My grades weren’t the greatest. But I don’t grades should be the only thing that determines a high school student. I think who the person is on the inside what makes a high school student. I am a very kind person. I hate injustice done on anyone. I always stand up for what I believe in. I feel everyone should be given a fair chance in anything they do. I love being able to help anyone. I love knowing something I do can change someone’s life. I use to do the Latin Club. I use to do the Earth Club. I use to do Build On. This year I have been more forced on the SATs and college. I want be a lawyer. Being able to someone is what love. The only thing I do outside of school is volunteer at the Norwalk Shelter. One challenge I faced in high school had to do with peer pressure. I was offered the chance to try weed. I knew that so many people at school did it, and I thought this was my chance to be popular. I didn’t do it. I realized those people didn’t want to be my friend. I realized that I didn’t need to be popular. I am happy with my life just the way it is. I know who my friends are and it isn’t those people. I realized I wanted to do it to become something I am not. I learned that day I should never lose my integrity. Someone once said, â€Å"Thoughts become words, words become actions, actions become character, character is everything. † I didn’t want to become that person I would have if I said yes. I wish I knew as a freshman to get involved more. When you are involved, it will help you in the long run, especially for college. Plus it is a great way to meet new people. In the lunch, I sit right across from the girl’s restroom in the cafeteria. I sit with a cool and supportive group of friends. I love them like family. There you have it, I little bit about myself. I really want to do Link Crew because you get to help people. I remember being a freshman and not having this help. I want to make a difference. To know that you can go to a person with anything is very important. I hope to be that person for a group of freshmen. Thanks for the opportunity.

Difference between Social Anxiety Disorder and Shyness Research Paper

Difference between Social Anxiety Disorder and Shyness - Research Paper Example This fear results in the inability of persons suffering from the condition to function normally in social situations. Social anxiety disorder is the most common mental condition around the world and it is estimated that at least twelve percent of the world’s population of children suffer from the condition which develops into their adulthood (Bandelow, Dan & Stein 2004). Social anxiety disorder is normally categorized into two; that is general and specific. The social anxiety disorder that is generalized is normally characterized by the intense fear of someone being humiliated or embarrassed by their actions and fear of being judged by those surrounding them. Specialized social anxiety disorder is where someone is chronically afraid of specific situations. Social anxiety disorder symptoms appear at an early stage in life. For instance, it is estimated that at least eighty percent of people suffering from the disease usually start experiencing symptoms by the time they attain t he age of 20 years (Bandelow, Dan & Stein, 2004). Symptoms associated with the social anxiety disorder are categories into three categories which are behavioral aspects, physiological aspects, and cognitive aspects. Cognitive symptoms of the disorder are where someone has the fear of how they will be presented to others. Symptoms include high self-attention during any social activity and being self-conscious. Most people who suffer from the disease also set performance standards that are too high for themselves. Behavioral aspects of the social anxiety disorder include fearing to be judged by others the society, feeling humiliated or embarrassed after saying something, being uncomfortable in meeting and interacting with people and being distant when with a large group of people among others. Physiological symptoms include shaking, sweating, difficulty in breathing, palpitations, and nausea especially when in crowds and meeting new people. Shyness is a feeling of awkwardness, lack of comfort and apprehension experienced by a person when in close contact with people especially new people. Shyness is considered a feeling or a personality trait and not a medical condition (Antony, 2010). There are various misconceptions that are associated with shyness. One such common attribution is that shy people normally have high intelligence. This is entirely wrong since research has proven that there is no relation to both negative and positive between shyness and intelligence. Shyness is most common in children and normally progresses into adulthood if it is not dealt with. In different cultures, shyness is perceived differently depending on the values imposed in the cultures. For example, in some cultures, shy people are often assumed to be weak while in other cultures shyness is usually associated with intelligence and thoughtfulness. There are various reasons why people experience shyness. Genetics greatly influence shyness where the traits are found among family member s or relatives. Shyness also results from a learned behavior where a person emulates the behavior of their role model which is common in adults (Antony, 2010). Family relationships also result in shyness, especially where children are not emotionally attached to their parents.  

Human Sexuality Essay Example | Topics and Well Written Essays - 1000 words - 2

Human Sexuality - Essay Example Moreover HIV infection is serious symptoms in this case which leads to death and is non-curable. In the recent statistics of United States there has been a shocking image of the youth turned out. It is estimated that from 1989 to 2008 there has been a rise of Chlamydia syndrome from 102.5 to 401.3 among 15-24 years. Among women, incidences of Gonorrhea were at the peak. Globally adolescent and young pregnancy is highest in USA (CDC). So certain measures have been undertaken like adequate sex education, use of condoms, doctor’s frank suggestion etc to overcome the problem of STI’s in all over the world. The course of the study deals mainly on the growing sex attempts in the young generation and rise in the extent of HIV virus among them. The research entails some strategies for a prevention programme. Adolescence is an age where children become inquisitive about sex and explore their relationships with friends. They also become potential romantic partners or sexual partners falling prey to flirtation, dating and excitement of sexual feelings. They are much influenced by the sexual experiments among them. Due to the excitement and immaturity in their age, these teens are prone to STI and STD like diseases. Having a safer sex can be initiated by various measures like: Having sex is not a crime but here should be transparency between the partners is important. The most important part of sex is to be away from STD infection and for that talking between the partners is very important. Both the partners should be aware of the fact whether their partners are affected or not or if the partner knows about STD and its consequences. Many teens before sex become excited and nervous to talk about issues on STD as being informed is no wrong. The conversation may be tough at times but an exact time and situation makes it easier (Kidshealth). Use of condoms during sex is widely practised between partners now-a-days as people are more concerned about their health

The Life of Carl Theodor Dreyer Essay Example | Topics and Well Written Essays - 1000 words

The Life of Carl Theodor Dreyer - Essay Example Before coming into the care of Danish Lutheran typographer Carl Theodor Dreyer and his wife Inger Marie at the age of two, the infant Nielsen was already placed in two foster homes. It should be noted that even before the adoption was finally legalized, the mother of Dreyer died after consuming a large dose of phosphorous in order to induce miscarriage as she was then pregnant again with her second child out of wedlock (Acquarello 1). The young Dreyer never got the opportunity of developing a good relationship with his foster parents as they constantly reminded him that his mother had neglected her social responsibilities. They have also expected that Dreyer will recompense them on their charity (Alleva 3). It is uncertain whether Dreyer had learned the story behind his true identity, yet this circumstance in his life has left a profound impact on the famous film director as evidenced by his filmography. What has become apparent is that Dreyer has endured a deep wound even if he avoids talking about his childhood and parental estrangement in his numerous interviews and public appearances (Acquarello 1). Dreyer excelled academically. ... He became a celebrity profiler for Scandinavian theater artists. He worked as a reporter in several prominent newspapers which include Berlingske Tindendi, Politiken, and Riget. Being a very talented writer, Dreyer captured the promising aviation industry by his "technically comprehensive articles." The Nordisk Film Company then employed him as a hot air balloon technical adviser. Dreyer started in the film industry by doing the titling and writing film scripts for a number of studios before signing an exclusive contract with Nordisk. Within this company, Dreyer had shown his exceptional skill in film editing. The encouragement and tutelage of Wilhelm Staehr became the stepping stone of Dreyer to venture into film directing (Acquarello 3). The first film of Dreyer created in 1918 was a "banal melodrama" entitled The President. Even in this first movie, the director already revealed his objective of creating a personal stamp in the movie industry. It should be noted that instead of selecting studio actors employed by Nordisk, Dreyer opted to respond to his artistic intuition by personally electing his own cast of professional and non-professional actors. Dreyer selected his artists for "their appropriate face types to the situational and psychological profile of the character that they portray" (Acquarello 3). The director also chose to create an atmosphere of realism and naturalness in his film by doling out cosmetics and ornately decorated sets. It is irrefutable that The President depicts an important issue in Dreyer's life. The film tackles the issue of a biological parents' moral responsibility for a child conceived out of wedlock. The story line is about "a prominent and well respected judge [who] is forced to decide the

Strategic Management Case Study of SABMiller Example | Topics and Well Written Essays - 1500 words

Strategic Management of SABMiller - Case Study Example This development is similar to that proposed by Johnson et al (pp. 240, 2006). As bases of competition, SABMILLER had a strategy positioning on four fronts. It considered maintaining a price and differentiation strategy, with particular focus on markets in developing economies. In doing so, its combination of price and differentiation strategy justified its hybrid strategy. Here a hybrid strategy refers to the act of simultaneously achieving product differentiation and low pricing than competitors. The success of such a strategy depended on SABMILLER's ability to deliver enhanced benefits to customers together with low prices while achieving sufficient margins for reinvestment to maintain and develop the bases of differentiation. Secondly, to achieve competitive advantage as a strategy positioning SABMILLER opted to sustain operations in the markets it already controlled, while maintaining hypercompetition such that the frequency, boldness and aggressiveness of dynamic moves accelerated to create a condition of constant disequilibrium. At the same time, the company embarked on redefining collaboration which took the dimension of taking over other companies in the same line of business. Apart from this, one of the most vital issues to shape its positioning strategy was its involvement in game theory wherein every competitor contrived to get the best possible strategic solution for themselves given the response from each other. Thirdly, under detailed choices SABMILLER determined its positioning strategy by defining its mode of growth. From information read in the case, the company's decision to be listed on the London Stock Exchange was strategically backed by the motif to raise more capital for expansion. In the light of this, the company made a number of moves to merge or take over other companies. b) The strategic priorities for SABMILLER at the time of the case were basically centred on growth. This growth was to phased and comprised organic growth and physical growth. Organic growth refers to growth that would come as a result of reinvesting its excess profits back in the business to increase production capacity or expand into new markets. Such a move had significant stimulus from the statistics that the world's five major breweries could more or less account for just 30% of global demand. This therefore steered the move to expand production capacity and enter unexploited markets in developing economies. Meanwhile, physical growth refers to growth that ought to come as a result of harnessing more capital to expand. So, moves like listing itself on the London Stock Exchange to raise more capital come to justify the fulfillment of SABMILLER's strategic priorities. This was the only logical step if the decision to expand into foreign markets had to be a realised strategy. 2) The company's core competencies were seen to be the activities and processes through which resources (in/tangible and non/physical assets) are deployed in such a way as to achieve competitive advantage in ways as to achieve competitive advantage much to the illusion of competitors. A summary tool to identify these capabilities and resources is as shown below: Threshold capabilities are those essential for an organisation to be able to compete in a given market (Johnson et al, 2006). The strength of these capabilities

Opportunity Journal Assignment Example | Topics and Well Written Essays - 750 words - 1

Opportunity Journal - Assignment Example ne app can be very useful in reducing customer complaints because with its regularly updated information, the tourists can understand their destination well before hand and avoid being exploited by the locals. Proposed solution: Provide free smart tags such as reboundTAG services to all travelers. A smart tag or reboundTAG is a microchip tag that can be embedded in a customer’s baggage making it easily traceable. This is a very good way of tracking baggage, avoiding losses and delays, since the system notifies the passenger when their baggage is found. Since it is a third party service most passengers may not be able to access its beneficial features, however if the services are incorporated as part of the airline services this can lead to more satisfaction from customers and reduce the number of complaints. Proposed solution: Provide a cell phone signal booster for all office and home buildings. Cell phone boosters are used to amplify weak signals into strong signals that can bypass obstructions and provide the people within the area with a strong and reliable signal. If this is mandated for all residential and office buildings, it can save many people the stress of poor services as well as save carrier companies the cost of putting up more cell towers Problem: The main reason for printers being used widely in homes and offices is that as time moves on more portable and cheaper printers are being produced. However, the main problem with most printers is that their ink cartridges or toners are too expensive. The prices for a set of cartridges or toner can end up costing more than the initial price of the printer. Sometimes it becomes more difficult because each manufacturer have their own unique cartridges Proposed solution: Make it a policy for printer manufacturer companies to have standard refillable ink cartridges that can be bought and used by printer from any manufacturer. With a refillable ink, it will be cheaper for users to buy ink and refill their

Global Strategy - Benchmarking Assignment Example | Topics and Well Written Essays - 750 words

Global Strategy - Benchmarking - Assignment Example In this case, the benchmark is a Swedish furniture giant IKEA. This effect can be felt because it one of the leading global furniture shops who have also felt the effect of fluctuations in profit margins before rising again to achieve its level of competitiveness (Baldegger, 2012). The IKEA pioneered the initiatives of benchmarks by expanding regionally both in Europe and China, the market for its products had risen by 40% despite the fact that its local markets were still not making enough profits. Besides, when the company ventured into the United States Market, it was forced to redesign its commodities so as to suite the need. This led to sudden fluctuation of IKEAs’ market, but was later revived due to market stability and high demand (Peng, 2014). IKEAs’ success in the global market has been highly dependent on strategic benchmarking. This involves laying down all the strategies needed to improve the success of the company. Having realized that the local markets were not giving substantial returns to the company, IKEAs’ ventured into the global market by making modification on its brand to suite the demand of a particular business. In essence, in the United States, the company decided to construct their store layouts to look like typical layout apartments. Besides, the company made joint ventures with the locals, and this was used as a strategy to test new markets (Peng, 2014). The benchmark that has been implemented by this company did not hinder in any way the success of its local markets because these markets were already making losses. Moreover, the company benchmark was based on cost, promotion and design, which differed from one area to another. Therefore, each area was best suit to set up its own business (Peng, 2014). Any business organization who ventures into global markets must be ready to face numerous risks such as the risks of wining the trusts of

Older people Essay Example | Topics and Well Written Essays - 1250 words

Older people - Essay Example Decisions in providing care in an abused elderly are often based on the principles of autonomy and beneficence – what the client wants and what will promote good care. Based on autonomy, abused clients have the right to respect, informed consent, and self-determination. If a competent abused client decides not to do anything about the situation, client’s decision must be upheld. On the other hand, healthcare professionals are put into a dilemma where beneficence, in an abusive situation, is needed. Healthcare professionals’ follows the principle of doing good and preventing evil harm thus, weighing between the ethical principles of autonomy and beneficence puts care interventions into a dilemma. Legal interventions and criminal charges also apply to an abusive situation. The Charter of Residents Rights and Responsibilities under the Aged Care Act of 1997 explicitly states that â€Å"people living in aged care homes in Australia have the right to be treated with dignity and respect, and to live without exploitation, abuse or neglect†. Physical, sexual, and financial abuse is very obvious and that abuse can be reported promptly while psychological abuse and neglect are less easily determined. Verifications from a multidisciplinary team or a health professional are needed to prove psychological abuse or neglect. Legal interventions could involve revoking power of attorney arrangements, taking out a domestic violence order, or having the perpetrator evicted from the older person’s premises.  ... Specific factors identified are fast history of a fall, age, female gender, lower extremity weakness, balance problems, low levels of physical activity, cognitive impairment, psychotropic drug use and polypharmacy, chronic medical problems (stroke, arthritis, Parkinson’s Disease), sensory loss, orthostatic hypotension, acute health problems (pneumonia, urinary tract infections), dizziness, diabetes, depression, and incontinence (Nay, 2009, p. 192). Incidence The incidence of falls increases with age and varies according to residential location. Falls are more common in residential aged care facilities where 30-60% cases of falls were reported in 12 months than in hospitals with 17 falls out of 1000 bed days (Nay, 2009, p. 190). In Australia, for the year 2005-2006, the estimated number of hospitalized injury cases due to falls in people aged 65 years and over was 66, 800 – a rise of 10% since 2003-2004. Half of all fall injury cases for people aged 65 years and older oc cur from home (Byrne, 2010, p. 141). Falls are a major cause of morbidity and mortality among older people. In community-dwelling older people, 5-10% of falls result in major injuries such as fractures, head trauma, and major lacerations. In residential aged care facilities, major injuries range from 10-30%. Falls have also been identified as a contributory risk factor in 40% of residential aged care admissions (Nay, 2009, p. 192). Implications for Practice The increase in the incidence of falls among acute care facilities and residential aged care facilities seems to be alarming. High incidence of falls among older people implies that an enormous amount of effort must be put in prevention interventions and programs for falls. A review to assess the effectiveness of current prevention

An Examination of influence of Calligraphy in the Contemporary Graphic Essay

An Examination of influence of Calligraphy in the Contemporary Graphic of Eastern Culture(Korea, Japan and China) - Essay Example Eastern calligraphy has the same emotion with Korean traditional beauty possessing natural harmony and has an ordinary and tender character. Calligraphy of typography represents particular writing style using Chinese ink and brush that is showing on the current titles of film posters or stories as an influential impact. The effect of conveyable information with image instead of letter is getting greater. As individual expression that is different from mechanical printing type by development of printing is launched, that calligraphy that taking a serious view presentation and is developed. In recent, printing culture, the study for the special feeling, emotion and various ways of expression oriented from hand printed are needed for the coexistence between past and present. As it is most universal that is most nationality, think that is going to create only our peculiar culture that our colour can be better proudly defying in the world groping correct type and form in systematization. Recently, Calligraphy has been used in various parts in Eastern culture. This could be one of tendency that calligraphy naturally approaches to our life; it is used film poster or personal care goods. It may say that emotional consumers delight to use those products which have difference, freshness and novel with other film or products. In contemporary, citizens have been given huge affection by computer. Moreover, it has affected to the development of design as well as time and many of efficient side. However, calligraphy has started to spotlight in different way from consumers who accustomed with similar computer font and design. As calligraphy has huge possibility to be developed in design fields, concern for design has grown in Eastern culture. Therefore, it is analyzed and contextualized meaning of calligraphy and its history, and its expression in commercial contemporary graphic like film poster, CI/BI, package design etc. Chapter 2 Eastern calligraphy 2.1 Definition There is a definition of Calligraphy by Wang (2006, p.259) stated that Eastern calligraphy is considered to be one of the most beautiful and meaningful patterns in the world. Generally, it is defined as an art of beautiful, stylized, or elegant handwriting or lettering with pen or brush and ink. It engages the accurate construction of characters, the ordering of the range of parts, and

The origin of islam, what is sunni and Shia what are the key Essay

The origin of islam, what is sunni and Shia what are the key differences between the two branches of islam and what kind of issues arise from the differences - Essay Example This paper presents an in-depth and critical analysis of the history of Islam and the major differences between the Shia and Sunni sects (Esposito 97). It does this by focusing on the origin and meaning of the religion and goes ahead to look at the differences between the beliefs hold by the Shia and Sunni and how they have impacted on their relationships. Islam is a religion that was coined from an Arabic word ‘salema’ which can be interpreted to mean ‘submission, peace or obedience.’ As a monotheistic religion, all Muslims (believers of Islamic faith) are required to submit to the Allah and worship Him as the only God. Meaning, they should submit to His will and always accept to obey His laws because it is the best thing to do by a believer as it can provide peace and fulfillment. Just like any other religion, Islam has a set of doctrines that are contained in a Quran-its main holy book. These were passed through Prophet Mohamed (PBUH). In terms of teachings, Islam has its unique set of doctrines that all its believers are expected to practice. These fundamental teachings can be summarized into five main pillars: shahadah; sawm; salat; zakat; and hajj. Each of these stipulates requirements that each and every Muslim needs to fulfill as part of their spiritual pursuit. For instance, according to shahadah, each and every believer should not believe in the existence of any other god rather than Allah and His prophet Mohamed (PBUH). On the other hand salat requires believers to say prayers to Allah five times per day. Meanwhile, zakat advocates for the contribution of alms by each and every believer so as to help the poor people who can not afford daily bread. Nonetheless, sawm requires every Muslim believer to perform the ritualistic annual fasting during the holy month of Ramadan (Esposito 91). Last, but not least, hajj, all able Muslim believers need to pay pilgrimage to Mecca at least once in their life time becaus e it is the holy city of

Gay Marriages And National Right Essay Example | Topics and Well Written Essays - 1500 words

Gay Marriages And National Right - Essay Example In his article of 26th June 2015 in the New York Times, Adam Liptak presents various issues highlighting the positive and negative impacts of the judicial move to legalize gay marriage. Justice Kennedy, argues that the ideas in any marriage, whether gay or not, are the most important values which every individual should be given legal access to. His argument further explains that denying them access to gay marriage also reduces both their self-worth and confidence. On the other hand, Justice John G Robert claims that much as the plaintiffs celebrate their victory, they need to acknowledge that it is not in any way associated with their constitutional rights as citizens but rather a fulfillment of their desire (Liptak 7). Supporting John G. Roberts, Justice Scalia claimed that gay marriage is a self-centered interest of the few. Moreover, he stated that support of gay marriage has been championed through the use of appealing phrases which are baseless. Justice Kennedy’s view is that social change is inevitable and it comes as we gain more knowledge and experience in life. His point is premised on the fact that the proponents of constitutional rights did not have a complete understanding of all human rights and their dimensions and therefore, their proposition much as it is helpful is at times prone to changes. He further argues that the essence of marriage is to raise children. According to Kennedy, this obligation will be hampered if gay marriage is not legalized (Liptak 4).

Smoking in the Workplace Essay Example | Topics and Well Written Essays - 750 words

Smoking in the Workplace - Essay Example Although the rationale behind non-smoking was almost always health reasons, these non-smokers were unjustly exposed to smoking through their addictive peers or customers. The effects of second-hand smoking are also adverse. However, when these non-smokers were forced to work in smoking conditions, they really had no choice but to conform. Like any other workplace, where health and safety are the responsibility of an employer, restaurants and bars also have an obligation to provide a healthy and safe working environment for all their employees. Taking an example of a construction worker, the employee is aware of the risks involved in working for a construction company. However, it is the responsibility of the construction company to provide safe working conditions, so that these risks can be minimized; and sufficient protection against accidents, so that the resulting injuries can be avoided. Similarly, for a restaurant/bar employee, the risks of working in such an environment will be known, but the protection against those risks is the responsibility of the employer. Here, the restaurant owner will face a dilemma in deciding between satisfying its customers by allowing them to smoke and providing his employees with a safe working environment. The employer should safeguard the interest of his employees, although some smokers will be forced to boycott the restaurant. However, in the long run, people will get used to it and will start visiting the restaurant again for its quality of service and food (Frumkin, 2003). By banning smoking, the employer will not have to worry about the health and safety requirements related to second-hand smoking. Second-hand smoking may also affect the productivity of employees. For smokers, smoking provides a sense of comfort and delight. However, for non-smokers, it can be a source of constant irritation. This, in turn, may affect

Factors That Influence Consumers Purchasing Decision Essay

Factors That Influence Consumers Purchasing Decision - Essay Example The researcher states that a mind map has been developed in order to explain the various factors that are observed to largely influence the buying procedure of iPhone 5S. A group debate has also been conducted in order to analyze the aforesaid subject matter, i.e. the patterns of consumer behavior in the iPhone 5S market context. In relation to the findings obtained, it can be apparently observed that psychological, personal, social and situational factors impose strong influences on consumers’ purchasing decisions. Furthermore, the group debate revealed various internal along with external factors that play a distinctive role to determine the selection and purchase procedures of products and/or services as followed by consumers in the modern-day markets. Consumer behavior is described as the study of the activities that commonly involve searching, evaluating and purchasing of specific products or services followed by the customers in satisfying their respective requirements. This concept mainly concentrates on how people make decisions concerning the utilization of money, time and effort on consuming products and/or services. In other words, it can be affirmed that consumer buying behavior can be described as the activities with respect to acquisition, utilization, and disposition of products, services, thoughts, and experiences. In the field of marketing management, consumer behavior explains the reasons and logic that trigger purchasing decision and consumption pattern of the buyers. It elucidates the procedure by which, consumers make purchasing decisions. This definition clearly exhibits the idea that consumer behavior is a decision-making procedure, which begins in the mind of the customers and leads towards a set if short-listed substitute products or services that can be purchased or availed to suffice their requirements. Subsequently, understanding consumer behavior is important because it assists organizations to develop strategies and ensure s uccessful attainment of their marketing goals.

Analysis and implications for practice of quantitative research report Essay

Analysis and implications for practice of quantitative research report - Essay Example This work, hence, aims at analyzing the theory use in qualitative approaches in research as applied in qualitative end-of-life studies. Qualitative end-of-life studies are reviewed in order to illustrate theory application to the designs and findings of the study Purpose of the Study As nurse researchers turn theory in order to gain guide investigations and conceptualize research problems, the application of such theory lacks consensus and consistency because qualitative research, in such a case, rarely articulate with the theory. Therefore, an analysis of this report is very significant to nursing because it will be applied by nurses’ researchers to improve their qualitative research and hence ensure consensus and consistency. On the other hand, nurses will learn to articulate application of qualitative research with theory thus improving their designs and findings. ... Finally, nurse researchers apply theory into approaches of qualitative research in end-of-life studies. Study Variables The dependent variables in the study are theory, and end-of-life, while the independent variable is qualitative research. Conceptual Model / Theoretical Framework Theory and research are characterized in many ways, in regard to their relationships. Research and theory have mutual effects, that is research problems and questions are conceptualized by theory. On the other hand, research can either support or reject theory. Studies that incorporate the link between theory and research are more effective, theory linked research, unlike theory isolated research. Therefore, in this study, theoretical framework is used to conceptualize, conceptual model, research problems and questions so as to develop, test and refine the theory, as applies in qualitative research to address end-of-life studies. Review of Related Literature The reviewed literature supports the needs of th is study in various ways. First, reviewed literature has been used to outline the relationship between theory and qualitative research. Fawcett (1998) says that the relationship between theory and qualitative research resembles that of a double helix DNA molecule. That is, they are interdependent. On the other hand, Polit & Beck (2006) describes their relationship as reciprocal. Review of literature has also been used to give definition of theory and qualitative research. Fawcett (1999) says that authors should clearly define the terms they use clearly because many researchers and theorists use theoretical framework, theory and conceptual framework to mean the same thing. Polit & Beck however say

Business plan Essay Example for Free

Business plan Essay Introduction Selective marketing strategy Most of the small business or businesses seeking to enter into new venture like creative technology seeking to enter the American headphone market will employ select marketing with the main objective being to get higher returns on their marketing investments. To achieve this objective, creative technology should strive hard in knowing their customers in the basis of their origination, who they are and where do their products do well (Homburg, etaal, 2009). Once they have that in mind, then they will try to maximize the best performing market segment, to realize these high returns on investment (ROI). The other vital objective of creative technology is to eliminate the guess works and the wastes involved in new venture and replace them with specific targeted efforts. This will ensure that they reduce on the operating cost and maximize their returns on investment. Also, owing to the luxury nature of the product that Creative Technology is to introduce in the United States market, they should gravitate towards these selective marketing as their product target a very limited population segment. Creative Technology employs this type of marketing to achieve their objectives as this product which they want to engage in is not for everyone and so they want to ensure that the message meets the right consumers and so reflecting in increased sales. Mostly, Creative Technology might include a glossy ad in the magazine and televisions. This is so because most of the population would be uninterested with luxury goods adverts. Moreover, Creative technology should employ tactics to differentiate the product from other brands in their category of products. This entails at classifying a brand as being more superior to other competing brands. This will involve stressing the quality of brand and design on their historical relevance and the longevity of the brand. In this approach, they will strive to paint the other competing products as unreliable, generic as and of a lesser quality than their own headphones (Homburg, etaal, 2009). This will ensure that Creative Technology meets its objectives of high returns on investments. This is so because it will reduce the extra cash and time spent on advertising messages directed towards consumers who may otherwise not be interested in the product. Also in addition to making this product stand out, specialized focus on specific market areas can help in building product’s reputation and ensure that this product has a long term fostered loyalty. Target Market Creative technology will then employ the tactics of target market selection in order to engage in the market which they are sure that their product will sell. There are two important factors which they should consider in doing this. These include; the attractiveness of the market segment and also how the segment will fit their objectives and resource capabilities (Shaw, E. 2012).. When they are selecting the target market, they should consider the following aspects. The size of the segment; this basically entails to the number of their customers that are in that population. When they ascertain that the segment has a considerable number of people then they can choose to invest in it and the vise versa. The other aspect which they should also consider is the growth rate of the segment. This will help them to determine their future prospect in the market. Also, they should be at a position of determining the level of competition in the population that they want to invest in. this will enable them decide their product in a manner that they will be more appealing than that of their competitors. In doing so, they will also know the loyalty of the customers in the competing brands and hence know the strategy of invading this market segment. In addition they will be at a position of determining the attainable markets share if they got the knowledge of the competitor’s expenditure in promoting their brands. Given the size of the population, they should also ascertain the required market share so as to break even and the profits they expect from the sales in the said segment (Aaker and David, 2008). To obtain this information, market research and analysis is vital for Creative Technology. For instance, buyer intentions, test marketing, sales estimation and analysis in demand is very useful in determination of sales potential. The micro and macro environmental variables on the segment should also be put into consideration (Shaw, E., 2012). It is very important for the Creative Technology to note that larger segments are not advisable for targeting as they will already have more competition. It could be more profitable to invest in two or more small segments with little or no competition. However, if the firm is sure of developing a competitive advantage like patent protection, they can engage in larger market segments. Target Market Strategies There are different marketing strategies that should be employed by Creative technology in their endeavors of choosing a market strategy. These strategies include; Single segment strategy: this strategy is also referred to as concentrated market strategy.Here one market segment is served as opposed to the entire market. It is a strategy which should be employed by smaller firms with little resources. Selective specialization: it is a multiple- segment strategy and is also referred to as differentiated strategy. Different market segment are served with different marketing strategies. Only the promotional message varies with the product not being the same in these markets. Product specialization: In this strategy, the company specializes in particular products that tailored to different market segments Market specialization: here the company will specialize in a single market and serve it with varied products. Creative Technology cannot employ market specialization as it is planning to employ only one product, the headphones. Full market coverage:   Here the organization tries to cover the whole market. It is mostly achieved either through mass marketing where a single undifferentiated market mix is employed to the entire market or by a differentiated strategy in whicha different mix is offered to every segment. Individual marketing strategy: this is a strategy which has been employed recently owing to the technology where market mix is tailored in accordance to the individual consumer (Brian Solis,2011). For the Creative Technology to remain competitive in the market and realize high returns, it should always target a market that matches its capabilities. Once it has gained momentum, then it can expand by embarking on specialization strategy, tailor the product for different markets. Positioning strategy After selecting the target market, the firm will now embark on deciding on how it will position itself in the chosen market segment. Positioning refers to how the firm wants their customers to view their product. It is about effective conveyance of messages to the target market about the firm’s product or service. Position strategy development The first step is to do a market research. The main aim of this is to feel the features of your product that the consumer wants to feel their presence in the target market of your choice. You research the general features and not the features offered by a particular brand for example headphone features by Creative Technology Company. Once you have identified the features which are preferred by your potential customers and their ranking according to your target customers, the then compile a list of product in that target market offering these features. Then draw a map showing not only the features of the product but also the competitors that offer those products with the same features. It is also advisable to place your product in this map too, for comparison purposes. After this you will have a clear picture on where competitors products are positioned in your map in the chosen target market, you can the make an informed decision on where you would like your product to appear on the map. Position strategy development mostly depends on how the firm will position itself. The firm can take a ‘me too’ strategy and position themselves adjacent to the competitor and allow the customers to directly compare the product features or they can choose a strategy positioning themselves away from their competitors. One way of doing this is by offering a feature absent from the competitors’ products that their market research revealed that the consumers in that market rank as vital. Market mix This refers on how the firm, Creative Technology will distribute their headphones to their consumers. They should plan this strategy so as to distribute their products (headphones) to their consumers at the right time and place. Efficient distribution is imperative if the firm is to meet their objectives. If for any reason they underestimate or overestimate the demand, the firm’s profitability will be negatively affected (Borden, Neil,2013). Choosing the Distribution channel There are two available channels of distribution which include direct and indirect distribution channels. Indirect pertains to the distribution where one uses the intermediaries in distribution. For instance, they can sell to the wholesaler who sell to the retailer and then to the end user. Conversely, direct distribution is where the company will be distributing directly to the end users at the right time and place required. It is mostly preferred as it gives the manufacturers direct control over their products. Choosing a distribution strategy Different products are distributed differently and there are three different distribution strategies which can be employed. There is; intensive distribution strategy which is employed in distributing low priced products, exclusive distribution which involves limiting distribution to a single outlet. This strategy is mostly employed in the highly priced product like vehicles and also may require an intermediary (Borden, Neil,2013).. Selective distribution; here a small number of outlet, especially retailers, are chosen for product distribution. If Creative Technology adopts a selective or exclusive strategy, they should choose an intermediary who is well versed with handling these or similar product and is well know by the target consumers.       Planning assumptions Projected cost and sales Financial tracking is a very vital part of any given business plan. In this financial tracking, one should be careful to note that the programme cost not only refers to the cost of the project but also the cost involved in administering this programme itself. Any project, for instance the Creative Technology’s project of venturing into the US market should contain the expected cost and the return or the sales expected from the same. In addition it should show clearly where the project’s resources will be obtained to make sure that it will not fail on the way. The projected sales and cost is the culmination of all the previous section of the business plan as each section will always impact on the cost and sales hence affecting the whole project finance. For it to create accountability, it should show clearly the firm organization structure so that it may indicate who is responsible for what, who will be making decisions regarding productions, legal compliance and financial management. Sensitivity analysis This is a tool which can be used by firms to examine their effects on the net income whe sales levels increase or decrease. These changes against which the sensitivity analysis is done are the unexpected event or the contingencies I outlined in the contingency planning. This analysis will usually centre its process on the ‘what if question’. Mostly these questions are as the following; what would be the firm’s income if it has a sales forecast of 12%, 16% or 34% higher? Also what can be my firm’s net income is the firms forecast a 12%, 16% or 34% lower than the expected (Helton etaal, 2009). Contingency plan Contingencies are events which are not expected or not expected in the firm business plan. So the company must develop a contingency mitigating strategies or plans in order to be prepared for these unexpected outcomes. This is because these events do not arise from time to time and so they must be ready with these plans in case they occur. These plans entail preparing for crises and for unwelcome outcomes in case they occur (British Standards Institution, 2012). This will ensure that the firm will easily recover these unexpected events. It will also ensure that these impacts are minimized. When drawing a contingency plan, the first step is recognizing its need, and then indentifying all the possible scenarios. After this they must know what the consequences of these crises will be. Then assess the degree which might be caused by these eventualities. After they have done all this then the final step is to choose a risk strategy to employ so that they can mitigate these crisis and lastly do a crisis simulation which is testing their plan. (British Standards Institution, 2012) The firm management should also consider the ‘what if’ question where they prepare scenarios which could arise in the business operations. Some of these questions could include: what if the competitors produce a very powerful product with much favorable features in the eyes of the consumers of the target market? What if the firm does not meet its expectations? What if their competitors employ advanced advertisement strategies than the firm? Etc References Baker, Michael The Strategic Marketing Plan Audit 2008. p. Homburg, Christian; Sabine Kuester, Harley Krohmer (2009): Marketing Management A Contemporary Perspective (1st ed.), London. Marketing basics Marketing strategy based on market needs, targets and goals. Aaker, David (2008) Strategic Market Management Baker, Michael The Strategic Marketing Plan Audit 2008 p. 27 Shaw, E. (2012). Marketing strategy: From the origin of the concept to the development of a conceptual framework. Journal of Historical Research in Marketing, 4(1), 30–55. Pinson, Linda. (2004). Anatomy of a Business Plan: A Step-by-Step Guide to Building Business and Securing Your Company’s Future (6th Edition). Page 20. Dearborn Trade: Chicago, USA. A. Simon, Rational decision making in business organisations, American Economic Review Borden, Neil. (2013)The Concept of the Marketing Mix. Brian Solis(2011) Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley Sons, Inc. pp.201-202. Koichi Shimizu (2003)Symbiotic Marketing Strategy,4th edition, Souseisha Book Company. Intrieri, Charles (10 September 2013).  Business Contingency Planning. Flevy. Retrieved 29 September 2013. British Standards Institution (2012). Societal security – Business contigency management Systems – Requirements: London Saltelli, A., Ratto, M., Andres, T., Campolongo, F., Cariboni, J., Gatelli, D. Saisana, M., and Tarantola, S., 2008,  Global Sensitivity Analysis. The Primer, John Wiley Sons. Campolongo, F., J. Cariboni, and A. Saltelli (2008). An effective screening design for sensitivity analysis of large models.  Environmental Modelling and Software,  22, 1509–1518. Fassà ², Alessandro ()  Sensitivity Analysis for Environmental Models and Monitoring Networks. Preprint J.C. Helton, J.D. Johnson, C.J. Salaberry, and C.B. Storlie, 2009, Survey of sampling based methods for uncertainty and sensitivity analysis.  Reliability Engineering and System Safety

Gambling in guyana is a benefit to the society Essay Example for Free

Gambling in guyana is a benefit to the society Essay I support the argument that gambling in Guyana is a benefit to the society. When I say gambling, I refer to legal gambling. I acknowledge that gambling can become an addictive activity on a personal basis and can lead one to bankruptcy. At the same time I believe that Guyanese should be given the freedom of choice to determine how they spend their money and what decisions are best for them. Some argue that gambling is bad for our society since it makes one addicted to it as with drugs. I totally disagree since unlike drugs, gambling is not physically but is physiologically addictive. The Guyana lottery, established in 1997, is deemed a legal form of gambling by the laws of Guyana. The lottery involves playing various games of chance with the hope of earning fast tax free cash. In an interview with Tracey Lewis, the lottery company’s general manager, she stated that the company provides direct employment for 34 persons and business opportunities for approximately 80 retail agents. She also stated that the company has earned over $4. 5 billion in revenue for our country to date. From the facts given, can one really argue that a company that has done so much and is continuing to do much more is not beneficial for Guyana? I highly doubt that since this company has made it possible for many Guyanese to be employed and also has donated significantly to our already struggling economy. The Gambling Prevention Law which was amended in 2007 legalized the establishment of casinos locally. The Casino provides a means of employment to many Guyanese and also is a source of revenue since the Casino owners are compelled to pay tax. The Casino Act states that the only people who can gamble at the casino are international tourists and locals who are guests at the hotel. One may argue that gambling in casinos will make more Guyanese bankrupt. This can easily be refuted since the legislation only permit locals staying at the hotels to access the facility. In an interview with a receptionist at the Princess Hotel in Guyana, she claimed that about 99% of the guests at the hotel were foreigners. This clearly shows that it is highly unlikely that locals will become bankrupt from gambling at the casino since they are not usually guests there. The legislation permits only gambling in newly built hotels with a minimum of 250 rooms. Thus, this opened the doors for foreign investors to invest in new hotels here which will in turn create employment opportunities. How can providing employment, tourism and revenue via a legal means be considered harmful to Guyana? In conclusion, legal gambling is greatly needed in a country like Guyana which is considered a third world country. According to www. cia. gov, Guyana has a debt of USD$1. 234 billion. Thus, legal gambling is a source of earning foreign currency which in turn can assist in settling our debts and developing our country. These are a few reasons why I support the argument that gambling in Guyana is a benefit to our society.

Arte Povera Movements in Modern Art

Arte Povera Movements in Modern Art The movement Arte Povera began in late 1960s the key artists were; Giovanni Anselmo, Jannis Kounellis, Alighiero Boetti, Luciano Fabro, Mario Merz, Marisa Merz, Pier Paolo Calzolari, Giulio Paolini, Giuseppe Penone, Pino Pascali and Michelangelo Pistoletto. Arte Povera translated, means poor art but this does not refer to the quality or types of materials used alone. The artists involved produced sculpture, photography installation and performance. There were also other types of art practice that had an affinity to Arte Povera; Land art, antiform, postminimalism and conceptual art. The artists within this movement were concerned with that point at which art and life, nature and culture, intersect (Christov-Bakargie 1999: 17). Arte Povera found significance within physical forces present in every day life, such as gravity and electricity. Art that merely represented life and acted as a go between art and life was not considered by Arte Povera, experiencing a real life situation was the focus. Along with involving physical forces Arte Povera engaged with aspects of human nature. The objects and materials that the artists used to evoke aspects of human nature stirred the senses allowing the viewer to experience the work. For example Jannis Kounellis wanted the viewer to use their sense of smell he did this by using coffee within his work. The use of texture is applied within Arte Povera, suggesting that the viewer touch the work. The use of text was also popular with Arte Povera, the words were largely handwritten so would come across more personal. In terms of location the artists tend to work indoors however have worked in site-specific places. They have created installations, sculpture, film, and performa nce the artists also worked with ideas of the permanent and temporary. The scale is often determined by the dimensions of the human body, its physical presence and behaviour (Christov-Bakargie 1999: 19) this is demonstrated in Fabros piece in-cubo which consisted of a cloth cube that was big enough for just one person. Kounellis also stated that I cant exceed the height of a man (Bellini 2007: 114). Arte Povera was an outlet for artists at the time to rebel against what they considered an oppressive society both economically and culturally. They believed both these things were trapped within traditions and focused heavily upon consumerism devised to control rather than liberate (Christov-Bakargie 1999: 20). Many other things came under attack at this time such as education, sexuality and religion. The Arte Povera artists questioned all traditional materials, scale, form and concept. A key concept for the artists was to reduce the intellectual control and make the experience more important. Jean-Chrisophe Ammann gave a definition of Arte Povera: Arte Povera designates a kind of art which, in contrast to the technologized world around it, seeks to achieve a poetic statement with the simplest of means. This return to simple materials, revealing laws and processes deriving from the power of the imagination, is an examination of the artists own conduct in an industrialized society [] A way of dropping out which is by no means a denial of society, but which instead asserts a moral claim: the subjectified in its objectified authenticity reflects a natural recollection of environmental phenomena, both universal and individual (Christov-Bakargie 1999: 20). The text Art Povera Notes for a Guerrilla War written by Germano Celant begins by describing a type of art that follows the system First came man, then the system. That is the way it used to be. Now society produces, and man consumes (Celant 1967: 119). This system demands that the art produced by an artist has to follow a certain route; they must conform to the art they have made in the past. The artist makes objects that suit the system, they cannot create an object just for it to be an object they must justify the art and then make it fit for distribution: Turning himself as an artist into a substitute for an assembly line. No longer a stimulator, technician, or specialist of discovery, he becomes a cog in a mechanism. His behaviour is conditioned into never offering more than a correction to the world, perfecting its social structures but never modifying or revolutionizing them (Celant 1967: 119). Marcel Duchamp is mentioned as an opposing example to this type of art, he was never interested in pleasing the system and instead made art that did not follow a linear path. Celant describes that art has two directions one being using existing structures and the other the choice is to make a free art which allows for progression within the work. Celant believes the first choice of using the existing structure is a complex art and the second choice, a free art is a poor art due to it involving unforeseen events and working within the present. Over there a complex art, over here a poor art. Committed to contingency, to events, to the non-historical, to the present (Celant 1967: 119). Arte Povera artists rejected societies system, the artist wanted to be free to grow from the ability to move in any direction with their art to produce art that is unpredictable The artist, who was exploited before, now becomes a guerrilla warrior (Celant, 1967: 119). In a world where the system is well and truly cemented within society Arte Povera exists by not committing itself to any one system. This art is controlled by the practical objective to liberate art. Not to add ideas or art objects in to the world, which could fall in to the system: Hence it does away with categorical positions to focus on gestures that do not add anything to our well-educated perception, that do not oppose themselves to life as art or lead to the creation of separate levels for the ego and the world, but exist as social gestures in and of themselves, as formative and compositive liberations which aim at the identification between man and the world ( Celant, 1967: 119). Celant later wrote another text on Arte Povera in 1969, within this text he reiterates that the artist is renewing events that happen in nature. He compares the artist to an alchemist, having the ability like nature does to create magical things. The artist does not intend to represent these natural processes Like a simple-structured organism, the artist mingles with the environment, he camouflages himself with it (Celant quoted in Christov-Bakargie 1999: 198). Consequently the artist does not aim to change the world or influence it anyway, instead wishes to appreciate natural processes that occur and then experience them through making art. Celant identifies that Arte Povera involves the abolishment of following trends within your work and what you are expected to create as an artist and instead allow the work to organically progress. He abolishes his role as artist, intellectual, painter and sculptor. He learns again to perceive, to feel, to breathe, to walk, to understand, to use himself as a man. Naturally, learning to move or rediscovering ones own existence does not mean playing a new role or making movements, but using oneself as a continuously mouldable material (Celant quoted in Christov-Bakargie1999: 198). In 1968 Marisa Volpi wrote American Art and Italian Art: New directions, within this text she explores what is primary or minimal art. She defines this type of art as devoid of complicated form and absent from traditional aestheticism ( Volpi quoted in Christov-Bakargie 1999: 196). She also writes that these types of artists tend to be sculptors, as they believe that painting is limited in its two dimensionality, which restricts its capabilities of illusionism. Their focus is on involving the viewers in their presence and prompting isolated and particularized sensations, rather than on making them reflect, think and exercise judgement ( Volpi quoted in Christov-Bakargie 1999: 196). Volpi states that the distinctive feature at the time the text was written between European artists and others differed by their intellectual understatements within their art. Volpi describes what the Arte Povera artists produced They work on that perceptual fabric which comes before our logical-historical relations with the world (Volpi quoted in Christov-Bakargie 1999: 196). This quote is expressing similar ideas written by Celant, that Arte Povera is a rejection of producing work that follows a pattern and instead works with human nature as content. She describes many different themes within Arte Povera one being the use of ordinary processes such as filling up, covering up, opening, rolling up, lighting etc (Volpi quoted in Christov-Bakargie 1999: 196). Volpi ends her essay by writing that the Arte Povera artists intended to change the way that art was traditionally perceived. Chapter 2 part 2 This section of the chapter will explore several artists work who were involve within the Arte Povera Movement. Looking back at the question, what is Relational Aesthetics relationship to Arte Povera? Does Arte Povera include social interactions as part of the practice in the same way as Relational Aesthetics? Considering artist practices and how they use interaction and participation within their art. The artist Michelangelo Pistoletto (2001) said about his work: I am interested in the passage between objects more than in the objects themselves. I am interested in the perceptive faculty, in the sensitisation of the individual. Objects, the state of things, human movements accepted in their conventional appearance, do not contribute in any way to the profound stimulus of man, the full use of his cerebral capacities (Pistoletto quoted in 2001: 7). He is saying here that the object is not the most important part of the object but the channels between objects. He is interested in the interaction of the individual with the work and the awareness the viewer has of the work by way of their senses. Looking at objects in their normal capacity will not motivate people to use their full intellectual abilities. Pistoletto was recognized as a key artist of Arte Povera, his most famous pieces are Mirror Paintings and his series Minus Objects. Mirror Paintings consisted of human scaled images applied to reflective steel. The use of steel and the reflections from the viewers of the work meant the paintings were breaking with traditions of figurative painting. The involvement of the viewer within the art evoked a link between art and life. Minus objects was a series of sculptures that offered psychological and physical experiences (Tate 2001:..). One sculpture Lunch Painting 1965 is a cross between a picnic table and chairs, a painting and a sculpture thus questioning traditions of painting and not creating objects as commodities. In an interview with Paola Noe Can Art still Save Our Souls? 2008 Pistoletto identifies the beginnings of his Mirror Paintings: The figure of a man seemed to come forward, as if alive, in the space of the gallery: but the true protagonist was the relationship of instantaneousness that was created between the spectator, his own reflection and the painted figure, in an ever-present movement that concentrated the past and the figure in itself to such an extent as to cause one to call their very existence into doubt: it was the dimension of time itself (Noe 2008: 64). Pistoletto distinguishes that the central theme of the work is the interactivity between the artwork and the spectator. He explains there are two different types of present the one of the reflections and the time the image was captured, the image captured is also in the past as a memory. Past, present and future are all involved in the piece in different combinations, the future being the continuation of visitors to the gallery. Noe considers Pistolettos Minus Objects foretold Bourriauds theory Relational Aesthetics. Pistoletto responded in agreement suggesting the theory was born from Minus Objects with which I moved from the diversity of objects to the diversity of people (Noe 2008: 67). He states by taking his work outside the gallery it opened up art to a wider audience and to the unconventional. However Bourriaud states that relational art is not a re-interpretation or revival of any art movement. Relational artists do not use social interaction because it is the trend at the time or as an accompaniment to their practice. The social interaction is the subject matter of their work, and also the outcome. Bourriaud contends that previous use of participation in art specifically in the 60s was concerned with the definition of art as its focus and not social interactivity. Bourriaud also comments that art in this period was creating utopian ideas of society unlike Relational Aesthetics that created existing spaces. Giovanni Anselmo is another artist from Arte Povera who worked with nature and phenomena, one example is his use of the physical force, gravity. These things play the part of content as well as material within his work. At the centre of his art which integrates nature, perception and philosophy stands the human being (Werd and Watkins 2005: 106). The human being is an integral part of Anselmos work, as the gallery goer is transformed into a participant. For example his work Invisible 1971 involved a projected light, if anyone came into contact with the light it would then project on to his or her body making the light visible. Anselmos work of the 1960s and 1970s is an exploration of the obvious connection between art and the difficulty of understanding the world around us. In relation to the important aspects of Arte Povera mentioned earlier in this chapter Anselmo tries to break traditions for example having his materials created by someone else removing the workmanship and the traditional idea of processes like stone carving. He makes the experience of the work more important rather than the intellect in the work. Anselmo is re-inventing things within nature and phenomenon whilst keeping the work simple and bridging the gap between art and life however not representing it. Anselmo states he tries to be real, noting how he finds it incredible to be on earth, walking about and lookingit is magic just to be here. And often one forgets that (Anselmo quoted in Werd and Watkins 2005: 112). Anselmo (1969) writes that he does not fix situations but keeps them open, as situations in real life are not fixed; they are in a constant state of change. Because energy exists in all guises and in all situations, to work with energy requires total freedom in choosing and using materials (Anselmo quoted in Christov-Bakargie 1999: 233). Jannis Kounellis was also an artist that was associated with Arte Povera, Kounellis questioned conventions and traditions within art and also made art that cannot be sold. He did this by using live animals within his work, such as parrots, horses and goldfish. When asked what it was that defined Arte Povera Kounellis responded by saying that there was little planning or rigidity involved, Not having any dogmatic paranoia, not starting from a manifesto, the acceptance of contradictions (Bellini 2007: 114). In his work Opposite (1967) Kounellis placed a variety of objects that contrasted within the gallery space, by doing this he created a theatrical environment in which visitors became more than viewers and instead were transformed into actors. Kounellis also created an installation Untitled (12 horses) the use of twelve horses was not just to contest consumer society, but also referenced historical painting and were seen to represent power and energy. The human senses were also impor tant to the Arte Povera artists in Kounelliss case he used smell. Nature as a theme is also included within his work, he often places fire within the work from quite aggressive jets of fire to a more intimate use of fire in candles. In an interview with Marisa Volpi (1968) and Kounellis discuss whether chance is a determinate factor with his work. Kounellis states that When you have a plan, there is the fixed idea of development. When you plan, you eliminate openness. (Kounellis quoted in Christov-Bakargie 1999: 248). Kounellis (1968 a) also reiterates an important aspect within Arte Povera and that is the intention to unite art and life. He demonstrates this unity through the transformation of the gallery into a theatre where real life and fiction merge (Tate). Kounellis (1968 b) explains that art should strive towards authenticity and by using this term he means an art that does not categorize itself within a product or tradition that it doesnt want to shed. He states the work should be defiant towards conventionality the artist then becomes a permanent disturbance (Kounellis quoted in Christov-Bakargie 1999: 248). It is also important however that the viewer also sees the work in this way they must react t o them as signs of otherness and as indications of unconventionality (Kounellis quoted in Christov-Bakargie 1999: 248). In an interview with Andrea Bellini, Kounellis speaks about several topics the first one explored is drama. Drama is a fundamental part in his work and this is because drama is the basis of his culture. Kounellis is asked to explain what drama is and replies, In Italy, wherever there is drama, there is a new perspective; everything new is dramatically new, the rest is not actually new (Bellini 2007: 112). Language is also referred to Kounellis feels the most important gesture he has ever made was when he broke away from the canvas and started to work outside of it, this allowed him realize more this gesture opened a world for me (Bellini 2007: 113). The approaches made by Kounellis and others within the Arte Povera movement have lead to the rethinking of the gallery space or as Kounellis (2007) states by considering intervention within the gallery has changed the rules of the game. For example the piece where he placed a mass of carbon in the corner of a room as a gesture showed a d ifferent way to use the gallery. He strongly believes that the gallery is not a place to purchase artwork. The artist must make work that is socially relevant and make a declaration at the same time.

Critical Elements Of An Organizational Ethical Culture Business Essay

Critical Elements Of An Organizational Ethical Culture Business Essay The organization has achieve goals easily by the help of ethical culture. They also given support to working condition of the organization and given help to employees for proper care and respect in the organization and helps in leadership function and governed easily. Through the employees cooperation everyone can move in same way and no misunderstanding is arises in work. And easily achieved the goals. Ethics expert: Train workers on reporting misconduct Friday, January 16, 2004 Washington Business Journal By Karen E. Thuermer (an Alexandria- based freelance writer) Stuart Gilman, president of D.C.-based Ethics Resource Center (ERC), has a passion for business ethics. What is the importance of ethics in organization? The main aspects to learn that if any department member is doing misbehave with other person then the etics of culture help to remove that problem and creat good environment in the organization. So it is clear that etics helps to moderate nem style in the business and everyone is focus on work. Organizationà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s ethical foundation Friday, October 24, 2008 Memphis Business Journal by Barbara Richman The ethics is found on the time of many problem is facing by the company and every organization has same culture and no any values are run. The culture helps to moderate the own culture in the org. Like sahara co. Has own culture they shows given respect to juniors and seniors. The ethics is creat her own image in the employees mind or in society. Strategies for Improving Ethical Behaviors in Organizations April, 2006 By Gabriel Omolewu, Associate Professor of Management, Wilberforce University Today, there is a tremendous loss of confidence in corporate conduct and there is an urgent need to work towards restoring it. Although ethics education seem to produce limited evidence of changing behaviors, the commitment of management to monitor annual ethics education for all employees will produce the desired favorable results. There should be clear communication to the employees of what are honorable and expected behaviors in the organization. They must maintain and stand firm on a clear cut policy that ethical methods are the only way of doing business. The Only Solution to the Decline in Business Ethics: Ethical Managers August, 2007 By William P. Cordeiro The ethical value is helps to understand about the moral behaviour in the society and given direction to how behave to employees in the organization. It also helps to knows about the social welfare in the country and helps to knows abut the individual behaviour in the organization. The main study to knows the working condition of employees and treat equal judgement in the organization. If business ethics are in decline, the only solution is increased ethical leadership from the top. Ethical practices linked to profitability Friday, May 30, 2008 San Antonio Business Journal by Paul A. Parks To build the reputation in the market by the help of creat good behaviour and make good relation in the organization. Everyone is focus in work and run in same direction then the organisation can achieved the goals and earn high profit. The research into ethical practices and profitability shows mixed results. While there are too many variables to conclusively prove that ethical behavior leads to increased profits, the majority of studies demonstrate a statistically relevant connection. Trust, ethical behavior at core of good practices Friday, June 30, 2006 Denver Business Journal by Scott Harris Ehics can help to make good behaviour in the organization and given direction to business how to improve the efficiency of employees and organization. They also generate trust in organization must understand what honorable behaviors are before we can figure out which ones arent. If only it were that simple. Its hard when were faced with serious ethical dilemmas in our workplaces. Ethical imperatives must be in business plan Friday, April 28, 2006 San Antonio Business Journal by Glenda Vosburgh The ethical culture also help to make initiative action to make business plan easier and understood same knowledge implemented in make plans and everyone is agree to make that plan and given right decision about how to make right business plan. They also given help how to make right strategy in particular department and remove the problem. Ethical behavior fosters long-term success Friday, February 18, 2005 Jacksonville Business Journal by Paul Ellis The ethics given her own culture in the organization and everyone is move in same direction in decipline way and they always helpful for move in long term period and achived overall objective of the business. ethical direction is not driven from the top of an organization, no amount of legislation will change the way individuals or companies approach their business affairs. Companies take ethical issues off the back burner Friday, June 13, 2003 Houston Business Journal by Thora Qaddumi Ethics, diversity, and team-building should be main ingredients in the strategic planning recipe, rather than ideas taken out of context, left simmering and served as an afterthought in the organization. They can help to make strategy plan to remove the problem of department and move in a direction. This is knowing right from wrong and trying to pursue a good life and aspiring to something better in the organization. Ethical companies help employees avoid the near occasion Friday, June 13, 2003 Houston Business Journal by Randal Breaux Furthermore, a persons ethical standards sometimes slip with changing conditions in his personal life. An employee that develops a gambling problem after he has been hired may not make the same decisions as he did when he was interviewed. No selection process can overcome the simple fact that employees are human, and when humans have powerful incentives both financial and non-financial to cheat, some inevitably will. Organizations that are truly committed to maintaining high ethical standards must do more than tell employees to just say no despite often-powerful temptations; they must take responsibility for managing this temptation. Boardrooms facing ethical issues in executive compensation plans Friday, June 13, 2003 Houston Business Journal by Brent Longnecker and Chris Crawford To make her own image in the market through the help of take decision about given dividend and so many schemes which is launched by the company to improved the goodwill image. And also the ethics given direction to executives how to make decisions by executive and top management of the department. Business ethics more than fashionable behaviour Friday, November 29, 2002 Houston Business Journal by Jim Eskin Every time the business behaviour is changes according to new trends and customer demands they easily changing her decision process through face to face communication. So many software are generated to take fast action and run without any stoppage. Making good ethics decisions means doing good business Friday, October 11, 2002 Houston Business Journal by Scott Clark On the basis of good reputation collecting right and important information collected easily. To analyze the market information which was very needed to take decisions regarding achieving the organizational goals. It helps to make good environment which are helpful from ethics. An ethics audit is essential for every type of business Friday, April 9, 2004 Houston Business Journal by Scott Clark The ethics helps to strong the finance and employees efficiency in the business. And personal ethical approach find her performance. When it comes to business, past skeletons in the closet may never go away. It helps to find the overall performance of business and knows that what factors to improving the goals and achieved objectives.