Physical Discipline with Children - 1100 Words

Spanking a child is not against the law in most places. However, parents who use it in their homes are being accused of child abuse. The Chicago Tribune published an article that urged readers to report child abuse when they become aware of it. In the article â€Å"Child abuse in plain View† the author describes spanking as a type of abuse that happens behind closed doors (â€Å"Child abuse in plain View†). Like most critics of corporal punishment, the author is trying to link spanking to abuse. The author`s concern about abuse is a valid one. Abuse should be reported immediately. However, any attempt to define spanking as abuse is wrong. Spanking a child is not abuse. It is an effective way of discipline that helps guide the child into becoming a respectful and responsible person. Critics have the tendency to lump child abuse and spanking together. The Chicago Tribune author is no different, writing, â€Å"This is not the kind of abuse that usually makes the headlines. But it is a common kind of abuse†¦.† (â€Å"Child Abuse in Plain View†). Critics of spanking need to understand that spanking and abuse are not the same. Spanking is a quick squat on the buttock that causes temporary pain. Child abuse is physical injury such as beating, kicking, or punching a child with cruel intent. Psychiatrist William Glasser makes a distinction between the two. Glasser explains, â€Å"Discipline is directed at the objectionable behavior, and the child will accept its consequences without resentment.† By contrast,Show MoreRelatedThe Negative Effects Of Parental Discipline On Children1539 Words   |  7 PagesParental Discipline Introduction Paragraph 1 Lead In Parental discipline has several distinct effects on children’s lives, but at the end, all have the same objective. However, the result might be different from the expected. Every child is different and requires a different method of discipline. Physical discipline might be an option which parents might consider to put in use. B. Overview and Background: Many parents might be worried about what type of discipline is essential for their children andRead MoreEffects Of Hearing Punishment On Children1563 Words   |  7 Pagespunishment? How about discipline? For numerous children they recall the abuse they have suffered. Meanwhile, others, more fortunate, will possibly recall time-outs or having a toy taken away. According to the Child Maltreatment 2014 report, â€Å"For 2014, a nationally estimated 1,580 children died of abuse and neglect at a rate of 2.13 per 100,000 children in the national population† (Child Maltreatment 2014). This rate is deplorable. More importantly, there is no reason children should suffer neglectRead MoreDiscipline And Its Effect On Children1693 Words   |  7 PagesDiscipline is an act by which children learn standards of acceptable behavior and repercussions that they can apply towards greater independence. Although verbal discipline is generally recognized as being more appropriate for children, i t may also carry emotionally damaging effects if practiced irresponsibly. Physical discipline is seen to be an unacceptable solution, because of the physical and emotional risks to the child. The goal of effective discipline is to ensure acceptable and appropriateRead MorePhysical Discipline And Child Behavior Problems Essay1470 Words   |  6 Pages Topic/ Rationale/ Hypothesis The topic in the article â€Å"Physical Discipline and Child Behavior Problems: A study of Ethnic Group Differences† by Jodi Polaha, Robert E. Larzelere, Steven K. Sharpio and Gregory S. Petit is researching the relation between parental discipline and how it relates to the child’s behavior expression problems within different ethnic groups. They’re addressing how physical discipline in different ethnic groups can affect children’s way of expressing themselves in distinctRead MoreWhen Does Discipline Cross the Line to Child Abuse?1486 Words   |  6 PagesWhen Does Discipline Cross the Line to Child Abuse? In this report, I concentrated my research on the fine line between physical discipline and child abuse, with emphasis on spanking vs. not spanking and its effects on children. Included are research from statistics, opposing views and arguments, advocates’ and Department of Children and Families’ position. The use of corporal punishment, or spanking, as a form of parental discipline is a controversial topic. Adults who remember being spankingRead MoreChild Discipline Expository Writing1576 Words   |  7 PagesA Fine Line between Child Abuse and Discipline Child abuse is the physical injury of a child inflicted by a parent which ranges from superficial bruises, broken bones, burns, serious internal injuries and in some cases, death (Prevent Child Abuse America). Child abuse is a topic that causes rage in many discussions throughout the country because it is outrageous actions against innocent children. Many parents question whether discipline can become child abuse. Bell Hooks is an educated woman, feministRead MoreIs It Child Abuse Or Discipline?1436 Words   |  6 Pagesor Discipline? Child abuse viewed in the form of discipline is a growing epidemic that affects both the child in the present and can also damage them emotionally or physically in the future. The line between child abuse and discipline may seem obvious to most people, but where is the line actually drawn? Child abuse is anything that emotionally or physically endangers/impairs a child’s well-being, whereas discipline is correcting a behavior in a manner that helps the child’s growth. Physical punishmentRead MoreIs Discipline A Child Abuse?969 Words   |  4 PagesIs Discipline Child Abuse? What does the word child abuse mean in your own words? Some people believe child abuse includes neglect, punishment, physical or emotional maltreatment. Child abuse is all over the world. Every day a child is either abused or neglected. Since the late 1900’s child abuse was commonly used in the United States (Gale). Now it is slowly coming to its ending point. Since 1992, only two states, Delaware and Oklahoma, have experienced consistent increases today. Is disciplineRead MoreThe Common Thought People Have Concerning Child Abuse1005 Words   |  5 Pagesis when a parent/guardian/caregiver causes physical damage, emotional damage, or psychological damage to a child. In the state of North Carolina, there are several sections from state legislation laws in which determines and labels what child abuse is. These sections include â€Å"inflicts or allows to be inflicted upon the juvenile a serious physical injury by other than accidental means†, â€Å"creates or allows to be created a substantial risk of serious physical injury to the juvenile by other than accidentalRead More Disciplinary Spanking Is Not Child Abuse Essay1649 Words   |  7 Pagesof harm including physical, emotional, sexual, and neglect. Physical abuse is any non-accidental physical injury to a child. Physical abuse is an injury that results from physical aggression. Types of physical abuse can consist of beating, whipping, hitting, pinching, biting, or spanking. Spanking is the most used, traditional form of physical punishment, consisting in a beating applied on the buttocks. It involves striking the buttocks repeatedly, usually as a physical punishment, with an

Why Hate Speech Is Not Be Viewed By Public Access

Hate speech is often misunderstood because it can be classified as either careless or intentionally hurtful. Many people interpret careless statements as acts of aggression, but with good reason. It would be false to say that the freedom of speech has never been manipulated to inflict damage upon others. Questions have been risen of what hate speech is and if it should be allowed to be viewed by public access. Alan M. Dershowitz delivers an enumerative definition of the term by asserting all speech that criticizes another’s race, religion, gender, ethnicity, appearance, class, physical or mental capabilities, or sexual preference. However simply defining hate speech by listing out its various forms only amplifies its definition, but it fails to clarify. Vicki Chiang manages to provide a more analytical understanding of the term by listing the various forms of the act and addressing the effects upon all involved. Dershowitz’s list of hurtful instances of hate speech conv eys a definition of the term as a whole, but does not cover all forms hate speech. Hate speech is any action that conveys a critical perception of an opinion which criticizes a group in a harmful manner. By addressing all forms of hate speech and considering all involved it can be concluded that though such media is often viewed as offensive, it should not be censored by a legislative body that advocates freedom of speech. In a library, one should be allowed access to the records of the past in order toShow MoreRelatedThe Freedom Of Speech : An Definition Of The Term By Public Access1861 Words   |  8 PagesFiltered Freedom Hate speech is often misunderstood because it can be classified as either careless or intentionally hurtful. Many people interpret careless statements as acts of aggression, but with good reason. It would be false to say that the freedom of speech has never been manipulated to inflict damage upon others. Questions have been risen of what hate speech is and if it should be allowed to be viewed by public access. Alan M. Dershowitz delivers an enumerative definition of the term by assertingRead MoreCensorship Is Not Freedom, Morality, And Safety Of The People1549 Words   |  7 Pagesmissing from the original episode online? It’s not only just in anime, but on talk shows, cartoons, and reality television. The reason being that television and radio are considered public domain where anyone is able to access through means of today’s vast arrays of technology. However, because everyone’s able to access such content with ease, that would mean our youth are vulnerable t o these messages as well. In a study by Sarah Knoploh, From June 10 to July 22 [2009], 29 songs were listed on theRead MoreEssay on Hate Groups on the Internet3671 Words   |  15 Pages The Web of Hate Technology has provided our society with numerous innovations that have been created to improve the quality of life on a daily basis. One such innovation is the Internet. The access to a wide variety of information is perhaps the most valuable tool, as well as the most important tool, that we have entering the twenty-first century. There are virtually no limits on how much can be achieved through the use of the Internet. This is notRead MoreCensorship Research Paper4391 Words   |  18 Pageshinder web use. The internet is a free-flow of ideas, facts, and opinions that anyone has access to as long as they have a computer and it allows information to travel faster than any other means of communication; nearly instantly across the world. This vast amount of information covers almost every topic one can think of and is available with a few taps of a keyboard or click of a mouse. By having access to such things, citizens of a country can hold their government accountable for its decisionsRead MoreSocial Media And Its Impact On Society Essay1742 Words   |  7 PagesSocial media has gained immense popularity, following increased access to the internet and technology devices including smart phones. Social media is used to denote platforms in which people build and share social connections; thus enhancing information sharing and interaction. Major examples include Twitter, Facebook, YouTube, LinkedIn, Google+, Pinterest and Instagram. Through social media, people can connect, interact and ex change information such as pictures, videos and other digital media byRead MoreThe Positive And Positive Implications Of Freedom Of Speech2491 Words   |  10 Pageslaw that allows every citizen the right to speech was enacted (Mason Stephenson, 2015). The idea behind freedom of speech was to ensure every person had the right to voice his/her thoughts or opinions. Enabling people to say their view is crucial to the development of the society as has been witnessed in the United States. The United States is considered as one of the most democratic nations due to many reasons including the residents’ freedom of speech and freedom of the press. Because of thisRead MoreInformation on the Internet Essay2584 Words   |  11 Pages myself included. Freedom of Speech Over the Internet At the present, this network is the epitome of the first amendment, freedom of speech. It is a place where people can speak their minds without being reprimanded for what they say, or how they choose to say it. The key to the success of the Internet is its protection of free speech, not only in America, but in other countries as well, where free speech is not protected by a constitution. BecauseRead MorePublic Libraries Should Not Block Internet Pornography1813 Words   |  8 Pagesthat is objectionable to some (ie. pornography, gambling, hate groups sites, violent materials). Some information potentially accessible on the internet such as child pornography and obscenity is strictly illegal and is not protected under the First Amendment. Some information available on the internet that may be valuable to some is at the same time perceived to be worthless or potentially harmful to some. For libraries serving the public, there has been controversy on the issue of providing theRead MoreTrump s Relationship With The American Public1642 Words   |  7 Pages In terms of his relationship with the American public, Trump has exploited one of German sociologist Ferdinand Tonnies concepts of social relations known as Gesellschaft. According to Tonnies’ theories, social relationships or ties can be categorized by the distinct interactions amongst individuals, and the either personal or impersonal roles, or values and beliefs between them. In the case of Gesellschaft, Tonnies describes it as a large, urban society in which social bonds are based on impersonalRead More Improving Internet Governance Essay5246 Words   |  21 Pagesissues include; spyware problems, the downside of freedom of speech, illegal file sharing/distribution, regulation of adult material and hacker/terrorists attacks on the internet. Internet governance interests me. I own an internet-based business and have encountered problems with hackers and spyware. My business relies on ecommerce solutions and web- based clients. I’ve been in situations where clients have been unable to access our site due to hacker attacks which have either clogged or

Mass Media And Its Impact On Society Essay - 1453 Words

Mass Media Introduction The evolution of mass media has changed remarkably over decades. Media has been a tool utilized to broadcast information and give entertainment to a broad audience for relatively some time. In many ways, the use of television has helped construct the overall understanding of society. What we visualize on television ultimately replicates the â€Å"realities of life†. The messages/images demonstrated on the air depict underlying customs sought out by society that are most reputable to the viewers. However, with such a powerful tool comes offsetting material that may be exposed to the public; ultimately causing the manipulation of the people’s attitudes and opinions. The false or lack of representations demonstrated on the air has caused a negative outlook on certain genders or races overt time. Today, there continues to be a set standard in which most individuals are accustomed to view. Therefore, in the remaining of the paper, I will examine each decade from the 1950â⠂¬â„¢s until the 2000’s and the depiction of gender roles in the media. The Postwar Booms The 1950’s was a time of advancement and complete simplicity. After World War 2, this gave rise to the economy as well as the so called â€Å"Baby Boom†. The media became a powerful medium as it publicized everything. This was mainly because of the overall increase of television units in middle-class households. The relocation of the middle-class families also took a turn in suburban areas. These familyShow MoreRelatedMass Media And Its Impact On Society1719 Words   |  7 PagesIn today’s world society believes that mass media plays a key role in shaping and communicating our culture. Mass Media is defined as a technological advancement of communication. People receive information about the world through mass media and it helps shape people’s beliefs, values, perception, and behavior. Mass media is a controversial topic among sociologists, many of them have differentiating opinions of how mass media is influencing people daily lives to day. Through this research analysisRead MoreMass Media And Its Impact On Society935 Words   |  4 PagesOption two Mass media has evolved tremendously in the last century and even the last few years it has changed. Each type of mass media however functions differently in society. For example, one mass media platform is newspapers. Newspapers were the first mass news media, beginning in 1692 till 1920. When newspapers first started out, the government controlled the content that newspapers produced. This impacted significantly how this society shaped itself, and also what people thought. That quicklyRead MoreMass Media And Its Impact On Society1306 Words   |  6 Pagesis mass media. Mass media is a means of communication that reach number of people in a short time. Mass media includes television, newspaper, magazine, radio and Internet (Nariman,2011) . It is a large pool of information from where every type of information can be extracted and is widening more and more. Mass media influences the society especially the younger generation and shape their opinions and decisions. The study of th e impacts of mass media requires a great understanding. Mass media haveRead MoreMass Media And Its Impact On Society1195 Words   |  5 Pagescommunications â€Å"produced at a single source [to be] transmitted to an infinitely large audience† (Fearing, F. 1954), the social impacts of communications via mass media have been a subject of intense research by political and social scientists. This literature review intends to examine the major theories and perspectives on mass media with regard to its impact on society, which existed throughout the 1950’s and 70’s. Special attention will be given to the subjects of human social development, distributionRead MoreMass Media And Its Impact On Society928 Words   |  4 PagesConclusion Mass media has become easily accessible and has grown bigger than anyone could have imagined 20 years ago, for the invention of the internet, mass media is able to reach a bigger audience at an almost unbelievable rate. Many people depend on mass media as a source of information, taking the information at face value, perpetuating the information they received unto others. Whether the information be about politicians, world affairs, and or the police, we, as society, do believe what weRead MoreMass Media And Its Impact On Society Essay1464 Words   |  6 PagesThe modern societies which we presently inhabit are constituted by every day subjects who uphold the deeply imbedded systems of power and complacency through the deeply rooted acceptance of mass media. In the words of Guy Debord, â€Å"The spectacle is not a collection of images; rather, it is a social relationship between people that is mediated by images†, where the spectacle is loosely defined as mass media. Debord i s saying that mass media is more than just images and ways of communication, it’s howRead MoreThe Impact Of Mass Media On Youth And Society1378 Words   |  6 PagesThe Impact of Mass Media on the Youth and Society Nowadays, the issue of mass media has caused much debate in the modern society, as well as mass media is becoming more important as a component that negatively affects the behavior of young people. There are many other factors, such as micro-environment, economic instability, the decline of moral values affecting children and young people and encourage them to commit unlawful acts. However, unlimited access to the Internet, mobile phone use in theRead MoreThe Impact of Mass Media Advertising on Society Essay examples968 Words   |  4 Pagesas the good life, consumerism is essentially expected. Numerous billboards, posters, flyers and spam mail commercializing products on a daily basis could prove it. Cutting edge technology also allows advertisements be experienced through the use of mass medium and it is nearly impossible to escape the invasion of advertising. Continuous exposure to advertisements has indeed impacted numerous consumers, in which most of them are unaware to the sit uation and companies are taking advantage of this byRead MoreEssay about Impact of Mass Media on Individuals, Society, and Culture1178 Words   |  5 PagesImpact of Mass Media on Individuals, Society, and Culture Mass media, over the years, has had a profound effect on American society, on its culture, and on the individuals exposed to the media. Mass media is a form of socialization, having a long-term effect on each member of American society. While mass media targets the individual in short-term intervals, the overall influence on them has been established as the consumer moves from one impressionable age category to another. The long or short-Read MoreMedia s Influence On Gender Relations And Sexuality1230 Words   |  5 PagesHistorically, media represented gender and sexuality in the way that matched the dominant public view and mirrors the evolution of gender-related biases and stereotypes and views on sexuality. In the course of time, gender relations and sexuality evolved and changed and all these changes found their reflection in mass media (Bonvillain, 1995, 210). Mass media, in their turn, portrayed gender relations and sexuality according to the dominant cultural view on gender relations and sexuality. This is

Gun Control A Deadlier Weapon Essay - 1411 Words

Are guns killing off humanity? Over the past few years, mass shootings and violence had taken place all over America. It seems like these tragic shootings and events are becoming a trend, and more common in public places. In 2012, a movie theater shooting took place in Aurora, Colorado, where the shooter, James Holmes, left 12 people dead and at least 70 wounded. He would be later found not guilty because of insanity. Another shooting occurred at Sandy Hook Elementary School in Connecticut, where 26 lives were ended, just days before Christmas. Twenty of those lives were innocent little kids; that’s, twenty diplomas lost, twenty futures taken, and twenty dreams destroyed. Political and social leaders in our history were also victims of gun†¦show more content†¦Watchel said that another way of obtaining an illegal gun is from unlicensed street dealers or black markets. Most illegal dealers get their guns from gun thefts or straw purchases. Like marijuana and other ille gal drugs, it’s very easy to obtain and buy illegal guns. Set Chicago as an example, the city has very strict gun laws, but it was still crowned the murder capital of the US. The city has no gun stores, but most people are getting their guns from outside the city. Imagine if the US has gun control laws that prohibited millions of Americans from owning guns, its neighboring countries would supply them illegal guns, just like they did with Marijuana and other illegal drugs. According to Edward Dolan, author of Gun Control: a Decision for Americans, a gun control act was passed in 1968 that prohibited the imports of cheap guns from abroad. Dolan said that the law seems to be working at first, but later, the number of imported guns went back to where it was before. Another indication that the gun control didn’t work is that, the homicide rate quickly rose up to 300 % after the 1968 law was passed. Basically, gun control made matters worse in the past, and it will in the f uture, if the government continues to propose it. No law would have the ability to contain guns or hide their existence. The truth is that, people will always find ways to get their hands on a gun if they really wanted to. CriminalsShow MoreRelatedGuns And Gun Control855 Words   |  4 PagesThe rise in cases of gun violence and related incidences of assault has drawn the public to the issue of guns and gun control. Such has been evident within the spheres of politics especially with the last election period seeing the incumbent president Donald Trump suggesting on stringent gun control laws. However, despite the acknowledgment of the need to have better gun laws, much ground and consensus has never reached. Such, to an extent, contributed to the current lack of political goodwill withinRead MoreArgumentative Essay : Gun Control Essay1000 Words   |  4 Pages Argumentative Essay: Gun Control in America â€Å"The second amendment of The United States Bill of Rights is my concealed weapons permit, period.†- Ted Nugent. Saving lives one by one starts with limiting the purchase, sale, and use of guns in America. According to Alexander Lee, the political and social debate over the question of how much gun control is appropriate and it has been regularly discussed within the last decade. Shootings such as Sandy Hook, and Tucson shootings have raised the government’sRead MoreA Brief Note On The World War I1623 Words   |  7 Pagesdeadly defensive weapon on the Western Front during the Great War. it would snare attackers, who were often easy targets for snipers as they quickly tried to escape the wire(independent.ie/life/world-war-1/). One of the most cruel weapons on the battlefield was gas.Chlorine gas was first used by the Germans at the Second Battle of Ypres in April 1915, killing hundreds of the French soldiers. The British later deployed chlorine gas, and further int o the war developments included the deadlier phosgene andRead MoreAir Defense Artillery1088 Words   |  5 PagesIn today’s digital age, development of new technology and weapons are at an alarming rate, hence arises the need to stay ahead of advancements in order to properly defend the nation, as well as coalition forces and allies. In this period of warfare, the number one threat comes in the form of air breathing and ballistic missiles. During World War II, this threat was present, but was not thought to be prevalent. Following World War I, and into the beginning of World War II, the United StatesRead MorePersuasive Essay On Gun Control1541 Words   |  7 PagesOctober first, 2017, not even a month ago was the deadliest mass shooting in United States history. This act brought so much fear into people, people became afraid of guns and the ability to use them. The idea of gun control became very popular and commonly talked about once again. People have become convinced that gun control will cause less massacre’s, and they are convinced because of this insane amount of fear people have now. Through past killings or terrorist attacks, people always stronglyRead MoreThe Second Amendment Of The United States1725 Words   |  7 Pagesâ€Å"Americans are deeply divided over the Second Amendment. Some passionately assert that the Amendment protects an individual’s right to own guns. Others, that it does no more than protect the right of states to maintain militias† (Cornell). Th e Second Amendment of the constitution gives citizens the right to bear arms, and is therefore one of the most important laws of the nation. This amendment holds an important value to our nation because, it prevents tyranny but, it also protects, spreads, andRead MorePersuasive Essay On Gun Control1744 Words   |  7 Pagesthe right to own guns. These are also the words that allow shooting after shooting to take place in our country. The United States is in desperate need of stricter, more uniform gun control laws so that the country may become a safer place. One of the main issues with gun laws in the United States is the lack of uniformity in the restrictions held by the states. â€Å"We looked at five types of gun control enacted at the state level: assault weapons bans, high-capacity magazine bans, gun possession prohibitionsRead MoreHandguns Should Not Be Banned Handguns1677 Words   |  7 Pages Gun violence, especially that as caused by handguns, is a major problem in America. It affects millions of people annually, and the effects it has are irreversible. However, this reality does not constitute for a complete ban on the private ownership of handguns. A ban on the private ownership of handguns should not be enacted on the grounds that the United States government ought to preserve democratic legitimacy and constitutionalism, and a ban is not feasible or just in America’s politicalRead MoreThe Pros And Cons Of Mass Shootings1462 Words   |  6 PagesIt discusses the rise in mass shootings and how they are getting dead lier. It states: â€Å"Since the start of 2017, at least 119 people died in such shootings.† One person believes that crimes can become contagious, and that when shootings like this become publicized it might give an idea to others who want to one-up the last person, or they might be trying to create a legacy. Many believe it is getting easier to access deadlier weapons. Even if there is not a pattern or certain reason why these eventsRead MoreAmerica Needs Gun Control Laws Essay903 Words   |  4 Pages Guns have been the weapon of choice for some of the most brutal massacres on America soil. Since early history guns have been used mainly for militia and defense purposes. But, the development of new gun technology has made firearms more accessible and deadly. Although the second amendment gives the right to bear arms, guns should be controlled and monitored by the government because guns have contributed to a lot of killings in America and will increase crime rates. Gun control can be defined

A brief for an awareness campaign Free Essays

For my project, I have chosen to create an awareness campaign, about child abuse, which can come under the marketing and advertising part of the course. My campaign is going to be mainly focused on sexual abuse, as it is quite a sensitive topic and not many people choose to do it. I am aware that it is going to be challenging, and that I would have to use some very effective techniques in order to give out the right message. We will write a custom essay sample on A brief for an awareness campaign or any similar topic only for you Order Now The main aim is to educate people and inform them about what is going on in the world, as well as marketing for the charity organisation. These are very covert marketing techniques, as it is quite subtle and focused on the organisation’s activities rather than the organisation itself. The project is going to be consisted of 4 posters that could be used in either magazine pages or on billboards. They will all have the same layout as well as the same idea, to make it as simple as possible for readers yet effective. Enigma will play a big role in my posters, as they will all be linked, as if it is like a series of pages and they all complete each other. By looking at advertisements by organisations such as NSPCC, I have realised that the use of dull and dark colours are very common, same as the close up shots. However, my use of innovative ideas will make the campaign more appealing, and the enigmatic factors will attract many readers. I will use the idea of including a child’s picture in the poster, however unlike the others I will use as much bright colours as I possibly can, that will then be contrasted with the background. The main background is going to be an old diary opened, in quite gloomy and dark colours. The wordings â€Å"dear diary†¦ † are going to be used on the first three posters. The diary connotes that it is real life events, and just like how the book is opened, a person is opening their life for us to look at and go into it. Diaries are usually symbols of truth, as they are very secretive and owned by one person, so the fact that it is the main background connotes that the organisation is very honest about its activities, and that it is simply showing the viewers nothing but the reality. In the middle, there is going to be a very simple, yet colourful picture of a child, each one showing the situation developing, and then followed by short sentences beneath it, symbolising the child writing in their diaries. It shows a sequence of events as it starts by a picture of a girl happily sleeping in her bed, with the word â€Å"My first night in my new bed. he said I was a princess†. The enigma in the text makes the audience wonder who the â€Å"he† is and what the advert is about. The second poster shows a little boy at the park smiling and enjoying his time, however this time there is a hand holding onto his hands. It is then followed by the words â€Å"went to the park today, he played with me on the swings†. There we can immediately feel the enigmatic meaning of the next, where the audience feel the worry and almost know what it really wants to show, especially with the pun on the word â€Å"playing with me†. Even though it builds up tension, the readers would still want to get to the end and know what it is about. The third one is a picture of a little girl with two man hands on her shoulder, and again with the words â€Å"He said no one would understand†¦ he is my only best friend†. Now, it gets clearer to the readers, as the point would have been successfully showed. The last picture consists of the organisations name, followed by some facts, a helpline and then the slogan which is â€Å"This smile†¦ this child†¦ ead between the lines†. The slogan refers back to the smiles of the children in the pictures, and the appearance of a diary supports the idea of reading between the lines, in order to find the truth. The logo of the organisation is going to be placed on every single poster, adding to the confusion and enigmatic effect, but also helping the readers to understand. The advert is very disturbing to readers, as they are seeing innocent childhoods being taken away without realising, and how brainwashed the children get. The contrast in colours shows the active and bright life of children however surrounded by the gloomy colours connoting the dangers around them. The idea is targeted to a more educated, and clever audience, as it is based on challenging the readers to get to the point instead of giving it to them. This means that the advert is targeted at ABC1 audience from both genders, however since it is common for children to get abused in the lower class if society, then the advert is very important to appeal to them too. So overall it appeals to both ABC1 and C2DE audiences, with a very wide range, starting from young children to old grandparents both reporting the same problem. The billboards are going to be created using the same pictures, however with all of them stitched together, making it seem like a storyboard. It could be placed anywhere, however it would be best put at a place such as a shopping centre where viewers can stand and read all of the writing. Stickers are also going to be created with the logo of the campaign and distributed around. I am working in a pair with Kirstie Browne, and we have both decided to equally divide the work, and use a program called â€Å"Easy media creator 10 Suite† to help us create our posters, and make them seem professional. We will start by taking the pictures we need on digital cameras then use them for our final piece. The organisation that we will most probably choose is going to be â€Å"NSPCC† as it is mainly focused of the sexually abused children. How to cite A brief for an awareness campaign, Papers

1. Understand Who The Homeless Are Essay Example For Students

1. Understand Who The Homeless Are Essay The Firstand most importantthing you can do to help the homeless is to realize that the tired old stereotypes concerning them just are not true. Myth: They want to be homeless. Fact: Less than six percent of the homeless are that way by choice. Myth: Theyre to blame for being homeless. Fact: Most homeless are victims. Some have suffered from child abuse or violence. Nearly one quarter are children. Many have lost their jobs. All have lost their homes. Myth: They dont work. Fact: Many homeless people are among the working poor. A person earning a minimum wage cant earn enough to support a family of three or pay inner-city rent. Myth: They are mentally ill. Fact: About 25 percent of the homeless are estimated to be emotionally disturbed. One percent may need long-term hospitalization; the others can become self-sufficient with help. Myth: They are heavy drug users. Fact: Some homeless are substance abusers; research suggests one in four. Many of these are included in the 25 percent who suffer from mental illness. Myth: They are dangerous. Fact: Sometimes an encounter with the homeless may end in tragedy. It is extremely rare, though. In general, the homeless are among the least threatening group in our society. If anything, they are the victims of crimes, not the perpetrators. Most homeless people are not drunks or drug abusers or former mental patients. Most are able or willing to work. They are not the perpetual social problem many people believethey are. So who are they? Full-time workers One out of four homeless is employed full- or part-time, according to the United States Conference of Mayors. The arithmetic is simple and frightening: a person who works forty hours a week at the 1992 Federal minimum wage of $4.25 per hour grosses about $700 a month, takes home less than $600 and is a prime candidate for homelessness. I meet such people at a shelter run by my synagogue in Westfield, New Jersey. Two neatly dressed sisters in their thirties arrived one evening. One was a full-time sales clerk at Bloomingdales; her sister was seeking a job. Two rent increases in a year had eaten their savings and caused them to fall behind in rent. Consequently, they were evicted. By using the Temples hospitality program, they hoped to save enough for first and last months rent and a security deposit for an apartment. Disabled vets. One quarter of the homeless are war veterans, most of them from the Vietnam conflict. Do you remember Ron Kovics story in the film, Born on the Fourth of July? It dramatized the fact that the veterans of that war were abandoned and discouraged, even dishonored, and in Rons case wound up on our streets, some of them disable, others mentally traumatized by their war experiences, others simply unable to find work. Children. One out of four homeless people is a child. The fastest growing homeless group in the United States is families with children. Their number nearly doubled between 1984 and 1989, and continues to do so. Even more appalling, many homeless children are alone. They may be runaways who left home because there is no money for food, because they are victims of rape, incest, or violence or because one or both of their parents is in emotional turmoil. Some are throwaways whose parents tellthem to leave home, or wont allow them to return once they leave. I was shocked to learn that in Washington, D.C. , when a soup kitchen, Marthas Kitchen, was opened to serve destitute children, within three weeks they were serving thirty children a day. .u1fee4f8d0885d27df9decc8c143bdf36 , .u1fee4f8d0885d27df9decc8c143bdf36 .postImageUrl , .u1fee4f8d0885d27df9decc8c143bdf36 .centered-text-area { min-height: 80px; position: relative; } .u1fee4f8d0885d27df9decc8c143bdf36 , .u1fee4f8d0885d27df9decc8c143bdf36:hover , .u1fee4f8d0885d27df9decc8c143bdf36:visited , .u1fee4f8d0885d27df9decc8c143bdf36:active { border:0!important; } .u1fee4f8d0885d27df9decc8c143bdf36 .clearfix:after { content: ""; display: table; clear: both; } .u1fee4f8d0885d27df9decc8c143bdf36 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1fee4f8d0885d27df9decc8c143bdf36:active , .u1fee4f8d0885d27df9decc8c143bdf36:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1fee4f8d0885d27df9decc8c143bdf36 .centered-text-area { width: 100%; position: relative ; } .u1fee4f8d0885d27df9decc8c143bdf36 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1fee4f8d0885d27df9decc8c143bdf36 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1fee4f8d0885d27df9decc8c143bdf36 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1fee4f8d0885d27df9decc8c143bdf36:hover .ctaButton { background-color: #34495E!important; } .u1fee4f8d0885d27df9decc8c143bdf36 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1fee4f8d0885d27df9decc8c143bdf36 .u1fee4f8d0885d27df9decc8c143bdf36-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1fee4f8d0885d27df9decc8c143bdf36:after { content: ""; display: block; clear: both; } READ: The Chrysalids: The Importance of Telepathy Chrysa Essay The Elderly Elderly people on fixed incomes dont fit the traditional image of homeless folk. But the fact is that a senior citizen who receives $450 a month in benefits and pays $350 for rent cant survive in any U.S. city. However, Social Security, Medicare, and other senior-oriented programs provide a safety net for many of the elderly, making their numbers disproportional less among the homeless than other minorities. Although the elderly are not as likely to be found in shelters, it is true that some are afraid to go to shelters, or even a soup kitchen. Others .

Challenge And Response To Body Integrity †MyAssignmenthelp.com

Question: Discuss about the Challenge And Response To Body Integrity. Answer: Physiology of low back pain Sue has lower back pain as consequence of the physical demands of Fire and Rescue Service. Nocireceptors are common cause of pain radiating in back from the place of tissue injury, via transmission of impulse from place of tissue injury. It is the physiologic response of the body. The neuron makes connections in both spinal cord and brain and alerts us of damaging stimuli (via transduction, conduction, and transmission) followed by spinal modulation, and relay the message to higher brain centres via electrical signals. These signals are interpreted as pain by brain (CNS) and leads to supraspinal responses. The pain may commonly arise from the herniated disc, which is the cause of the pain due to unwanted contact between the nerve and the disc (Craft et al., 2015, pp.137-153). Lifting heavy materials increases the stress on the disc. Back pain is developed when the disc is herniated and some of the inner fluid is leaked (Parker et al., 2015). It is the wear and tear process of the dis c may occur in lumbar spine resulting protrusion against spinal nerve root. This process is known as degenerative cascade (Bhalla et al., 2016). The other possible reason may be the lumbar spinal stenosis. It occurs due to enlargement of the facet joints of the segment. The condition causes compression of the spinal nerve roots and is due to degenerative conditions such as spondylolisthesis and osteoarthritis, where the pain radiates from the lower back to the legs (Tobert Harris, 2018). Pharmacological actions and effects of NSAIDS for Sues condition NSAIDS are popularly used for the pain management. NSAIDS exhibit their pharmacological action by inhibiting the Cyclooxygenase (COX), which in turn inhibits the synthesis of the prostaglandin and other eicosanoid. COX1 play role of housekeeping and regulates normal cellular process (protects kidney and stomach platelet aggregation). COX2 is responsible for the increased Prostanoid production during inflammation (via cytokines). They play a dominant role in the inflammation and cancer. It contributes to pain and swelling of inflammation. Prostaglandins are consistently expressed in bones, kidney, brain and results in inflammation when expressed at other sites (Bryant Knights, 2014, pp. 319 - 339). Consequently the homeostatic mechanism is disrupted with NSAIDS. In Sue, the NSAIDS will help lower the pain caused in lumbar spine. Arachdoinic acid is central to this pathway of NSAIDS that exhibits anti-inflammatory effect at the site of injury of pain (lower back pain in case of Sue). Inflammation results in vasodilatation extravasation of protein exudates and nociception. In this process prostaglandins are key players in this process and are thus inhibited during lower back pain (Enthoven et al., 2016). Therefore NSAIDS lower pain and inflammation in lower back pain when administered to Sue. It is useful for reducing stiffness in Sue. NSAIDS are administered in dose dependent manner. Higher dose is effective for the higher degree of swelling, stiffness and pain. The therapeutic and toxic effects vary in different drugs. The side effects may include kidney damage. Liver damage is found in patients with alcohol use, when administered with acetaminophen. It might be risk for Sue as takes alcohol and is recommended to take for short period of time (Schilling, 2016). References Bhalla, A., Schoenfeld, A. J., George, J., Bono, C. M. (2016). The Influence of Sub-Diagnosis on Radiographic and Clinical Outcomes after Lumbar Fusion for Degenerative Disc Disorders: a 15-Year Meta-Analysis.The Spine Journal,16(10), S366. DOI:https://doi.org/10.1016/j.spinee.2016.07.493 Bryant, Bronwen Knights, Kathleen, (author.) (2015). Pharmacology for health professionals(Fourth edition). Chatswood, New South Wales Mosby. isbn=978-0-7295-8171-4 Craft, J., Gordon, C., Huether, S. E., McCance, K. L., Brashers, V. L. (2015).Understanding pathophysiology-ANZ adaptation. Elsevier Health Sciences. ISBN :9780729541602 Enthoven, W., Roelofs, P. D., Deyo, R. A., van Tulder, M. W., Koes, B. W. (2016). Non?steroidal anti?inflammatory drugs for chronic low back pain.The Cochrane Library. DOI:10.1002/14651858.CD012087 Parker, S. L., Mendenhall, S. K., Godil, S. S., Sivasubramanian, P., Cahill, K., Ziewacz, J., McGirt, M. J. (2015). Incidence of low back pain after lumbar discectomy for herniated disc and its effect on patient-reported outcomes.Clinical Orthopaedics and Related Research,473(6), 1988-1999. DOI: https://doi.org/10.1007/s11999-015-4193-1 Schilling, R. (2016). Pain Treatment.Pain. Retrieved from: https://www.askdrray.com/pain-treatment/ Tobert, D. G., Harris, M. B. (2018). Degenerative Lumbar Spinal Stenosis and Spondylolisthesis. InPrinciples of Orthopedic Practice for Primary Care Providers(pp. 47-59). Springer, Cham. DOI: https://doi.org/10.1007/978-3-319-68661-5_4

The Cable Guy ( Ben Stiller ) free essay sample

Reviews 1996 films portrayal of social personal dangers of watching too much TV. The Cable Guy is a feature film that has been sold largely as a vehicle for comedian Jim Carrey, though in fact it is something quite different. The film is a dark vision of a television-fed America and the consequences massive amounts of television-watching have on individuals and the public at large. Cable is the preferred method of delivery for the television signal today, and waiting for the cable guy to show up has become an American pastime. The wiring of America for cable has preceded the new attempt at wiring America for the computer, and each successive wave of technology raises similar political issues of access, equity, potential disenfranchisement, and the possibility of a twisted American psyche. Director Ben Stiller develops these issues in terms of the plot of the film and also through background elements such as a running trial on. We will write a custom essay sample on The Cable Guy ( Ben Stiller ) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page .

The Promise Plot Essays - The Promise, Reuben, American Literature

The Promise: Plot Title of Book: The Promise Author of Book: Chaim Potok 1.In 10-12 sentences, write a brief outline of the plot of the novel. Be sure to make clear the major conflict of the story. 1.In the beginning of the novel, the main character, Reuben, is spending some time with his father at their cottage. His friend, Rachel is also vacationing nearby. Reuben finds out that Rachel's 14 year old cousin, Michael, is mentally ill, and Reuben seems to be the only person Michael will talk to. Near the end of the summer, Reuben's best friend Danny comes to visit Reuben and the Gordons (Rachel's family) invite Danny over to discuss Michael because Danny is a genius, and he is studying psychology. At the summer's end, Michael is put into the treatment centre at which Danny is working. Reuben becomes friends with Michael's father, Abraham Gordon, a very respected scholar. Unfortunately, his ideas are not approved by Reuben's professor, Rav Kalman. Rav Kalman tells Reuben that if he continues to see Abraham and Michael Gordon, he will not be given his smicha, the degree which he has been working to get for so long. Also, Michael does not respond well to the treatment centre, and bec omes violent. Danny decides to use an experimental treatment on Michael, which involves not letting him talk to anyone or interact with anything except his therapist. The major conflict is when Michael becomes catatonic, and it seems as if Reuben will not get his smicha and Michael will never be cured. Danny decides to have a long conversation with Rav Kalman, and convinces him to at least give Reuben the smicha examination. During the examination, Reuben uses a method called test emendation, which is strictly forbidden by his school. Reuben backs up his arguments so well, that Rav Kalman does give him smicha, and when Reuben tells this to Michael (although Michael is in a comatose state) Michael awakes and tells Reuben, Danny and his parents that he hates his father because when his father writes a book, all the people who disagree with his ideas write hateful articles, and excommunicate the Gordon family. 2.What is the setting of the novel? 2.The novel is set in Willamsburg, Brooklyn, in the 1950's. 3.In one sentence, state the climax of the novel. Explain how it solves the conflict. 3.The climax of this novel is when Reuben receives his smicha because it solves the problem of Reuben not getting his smicha, and when Reuben tells Michael that he received smicha, Michael wakes up and tells Reuben and Danny everything. 4.Name 2 important character traits of a major character in the novel. Then give 2 examples from the story demonstrating each trait. 4.The character I am examining is Danny Saunders. The first character trait is that Danny was very trustworthy. Example 1: " `I trust him....I needed someone I could trust....someone I could trust absolutely and without the slightest reservation. I trust Daniel Saunders.' " pg. 244 Example 2: My second example is that Dr. Altman, Danny's supervisor at the treatment centre, trusted Danny enough to let him go ahead with the experiment on Michael. The second character trait is intensity. Example 1: " He was unshaven and his eyes blinked repeatedly and he looked as though he had not slept in a long time...`Went back?' I stared at him. `You weren't home for Shabbat?'...`I've been at the treatment centre since three in the morning.'" pg.256 Example 2: " Danny was playing volleyball the way he had once played baseball, with an intense, hungry eagerness to win." pg.380 5.Circle one of the following categories below to describe how you would rate the book. Making reference to the novel's subject matter, language, character development and other elements, explain why you rated the book as you did. 5.I would rate the book as very interesting. I would rate it in this way becuase, first, I could indentify with the subject. I knew most of the Hebrew or Yiddish terms before the author translated them, and although it did not apply directly to me, I could see paralels between the novel and my own life. The language in the novel was well choosen, at an in-between level, not too hard to understand, but very well written. Some of the metaphores used in the book were so brilliant, I would have rather done a full novel study of this book, because I know I must have missed so much of the depth of the novel.

African Nobel Prize Winners

African Nobel Prize Winners 25 Nobel Laureates have been born in Africa. Of those, 10 have been from South Africa, and another six were born in Egypt. The other countries to have produced a Nobel Laureate are (French) Algeria, Ghana, Kenya, Liberia, Madagascar, Morocco, and Nigeria. Scroll down for a full list of winners. The Early Winners The first person from Africa to win a Nobel Prize was Max Theiler, a South African man who won the Nobel Prize in Physiology or Medicine in 1951. Six years later, the famed absurdist philosopher and author Albert Camus won the Nobel Prize for Literature. Camus was French, and so many people assume he was born in France, but he was in fact born, raised, and educated in French Algeria. Both Theiler and Camus had emigrated out of Africa at the time of their awards, however, making Albert Lutuli the first person to be awarded a Nobel Prize for work completed in Africa. At the time, Lutuli (who was born in Southern Rhodesia, which is now Zimbabwe) was the President of the African National Congress in South Africa and was awarded the 1960 Nobel Peace Prize for his role leading the non-violent campaign against apartheid. Africas Brain Drain Like Theiler and Camus, many African Nobel Laureates have emigrated from their countries of birth and spent most of their working careers in Europe or the United States.   As of 2014, not one African Nobel Laureate has been affiliated with an African research institution at the time of their award as determined by the Nobel Prize foundation. (Those winning awards in Peace and Literature are not typically affiliated with such institutions. Many winners in those fields were residing and working in Africa at the time of their award.)  Ã‚   These men and women provide a clear example of the much-discussed brain drain from Africa. Intellectuals with promising research careers frequently end up living and working at better-funded research institutions beyond Africa’s shores. This is largely a question of economics and the power of institutions’ reputations. Unfortunately, it is hard to compete with names like Harvard or Cambridge, or the facilities and intellectual stimulation that institutions like these can offer. Female Laureates Including the 2014 awardees, there have been 889 total Nobel Laureates, meaning that individuals from Africa make up only about 3% of Nobel Prize winners. Of the 46 women to ever win a Nobel Prize, however, five have been from Africa, making 11% of female awardees African. Three of those awards were Peace Prizes, while one was in Literature and one in Chemistry. African Noble Prize Winners 1951   Max Theiler, Physiology or Medicine1957   Albert Camus, Literature1960   Albert Lutuli, Peace1964   Dorothy Crowfoot Hodgkin, Chemistry1978   Anwar El Sadat, Peace1979   Allan M. Cormack, Physiology or Medicine1984   Desmond Tutu, Peace1985   Claude Simon, Literature1986   Wole Soyinka, Literature1988   Naguib Mahfouz, Literature1991   Nadine Gordimer, Literature1993   F.W. de Klerk, Peace1993   Nelson Mandela, Peace1994   Yassir Arafat, Peace1997   Claude Cohen-Tannoudji, Physics1999   Ahmed Zewail, Chemistry2001   Kofi Annan, Peace2002   Sydney Brenner, Physiology or Medicine2003   J. M. Coetzee, Literature2004   Wangari Maathai, Peace2005   Mohamed El Baradei, Peace2011   Ellen Johnson Sirleaf, Peace2011   Leymah Gbowee, Peace2012   Serge Haroche, Physics2013   Michael Levitt, Chemistry Sources Used in this Article   Ã¢â‚¬Å"Nobel Prizes and Laureates†, â€Å"Nobel Laureates and Research Affiliations†, and â€Å"Nobel Laureates and ​Country of Birth†all from Nobelprize.org, Nobel Media AB, 2014.

Turn Your Blogs Passive Readers Into Brand Advocates

Turn Your Blogs Passive Readers Into Brand Advocates I started blogging in 1999 before the word blog existed. Back then it was more like an online journal. I was a pimply high school student at the time and would write a few paragraphs about random geeky topics every day. But I gave up after a few months when nobody seemed to care. A few weeks later, some friends asked me why I hadnt posted in a while. My chin fell to the floor. It wasnt that they didnt care. They just were passive readers. They enjoyed what I wrote, but they just didnt do anything to show it. How To Easily Turn Passive Readers Into Genuine Brand Advocates via @ckeckYou might remember the 80/20 rule (80% of revenue comes from 20% of customers, etc.), so you might think that 80% of word-of-mouth for your blog comes from 20% of your readers. But that is not true when you are starting out. If you have 20% of your readers as active promoters- brand advocates, if you will- you are doing an amazing job. When you start blogging, you will likely only have 2 brand advocates... your mom and best friend.  Plus a few close customers, if you’re lucky. This can be incredibly frustrating because you spend countless hours writing endless blog posts. You know that content marketing is supposed to: Drive sales Generate leads Encourage conversions But instead, it feels like all it does is waste your time. If you're not getting the results you want from your blog readers, it might not be apathy that you are fighting. You might just need to engage with your audience in a slightly different way. There are some activities that popular bloggers all seem to do that are generally written off by beginner bloggers because they don't understand why they do them. I call these activities "The 5 Laws For Turning Passive Readers Into Brand Advocates", and here's how you can  make these work for your blog: Law #1: Use Surveys To Find Your Readers' Deepest Desires There are 5 major reasons people will share your content on social networks: entertainment, defining themselves, relationships, self-fulfillment,  and  supporting a cause. So how do you write content that helps people achieve their goals and define themselves to others? Many bloggers write from their gut instincts, this is a big rookie mistake. It is much more effective to just ask your readers about their own desires, hopes, and dreams. The biggest bloggers like Tim Ferriss do this on a regular basis. If you have a small mailing list and are just getting started, you might not get a lot of feedback if you ask people directly to tell you their hopes and dreams. In fact, asking people up front like that is generally ineffective (unless you have a big following) because people don’t often reply honestly with personal details like that to mass emails. But there’s a trick you can use to get high quality, actionable feedback even from a small mailing list: use the Net Promoter System. It’s a highly effective way to get 8–10 times more actionable data than traditional surveying methods. Asking about hopes and dreams can be effective in engaging your audience. You simply ask: How likely is it that you would recommend my brand/product/service to a friend or colleague? (Answers are based on a 0–10 scale). That's it. Because it is so quick, easy and painless to respond to such a simple survey, you will find much higher response rates. After they give you their number, you ask an open-ended question: What's the most important reason for your score? Although you will get interesting answers here, the single biggest trick for turning passive readers into active promoters and brand advocates is in responding personally to every survey whether they give you positive or negative feedback. If they give you a 9 or a 10 (very likely to promote), it’s the best case scenario. All you need to do is follow-up with a personalized email with a suggestion for how they could promote you to their friends (leave a review, tweet a message, etc.). Often people are willing to promote, but just need a nudge in the right direction for how to promote you. If they give you a 1 or a 2 (very unlikely to promote), don’t fret. This is a great opportunity to learn more. Follow-up with a personal email thanking them for their time and asking what their biggest problem is so you can write more about it in the future. That way you get ideas for new things you can write about that you had not considered yet. Action Items: Start a mailing list for your blog at MailChimp or something similar. Send an NPS survey with a system like Promoter.io or something similar. Follow-up with all survey responders using the NPS Follow-Up Cheat Sheet templates. Law #2: Create Conflict And Drama A fair amount  of  blog posts are dry and boring. The most common advice to spice things up is by adding facts and data, but sometimes that will just make a post more boring. The trick to draw people in is to create conflict and add drama by telling stories. For example, popular blogger Neil Patel tells the story of how he learned new marketing ideas from scantily clad women: 10 Marketing Techniques That I Learned From Instagram Models. People share controversial, provocative, and dramatic opinions like wildfire. Give them  something to talk about. Controversial opinions are shared like wildfire. Give people something to talk about.You don’t need to be as provocative as Neil to achieve a similar result. One simple and reliable formula you can use to draw in your own readers is to open every blog post with a personal story about a problem you faced and how you overcame it or what it taught you. For an example, take a look at the beginning of this post. Action Items: Make a list of at least 20 hopes, dreams, fears, and frustrations of your readers collected from the action item in Law #1. Think of 20 personal anecdotes or stories where you or a friend had similar dreams or frustrations for each one, and how you achieved the goal or overcame the frustration. Review previous blog posts to see if you can optimize them  with stories. Law #3: Train Your Readers To Be More Active Did you know subliminal messages are a myth? There is no scientific evidence that they work. That’s why the pre-show movie overtly shows you pictures of popcorn and coke. Because explicit messaging does work. So if you want people to share your content, you must ask them to. If you want people to join your mailing list, you must ask them explicitly. Ask: It's how to turn passive readers into subscribers.One of the most effective ways to engage your audience is by giving them an incentive to promote you. Virtual or physical giveaways  are always a great way to make this happen. A pro tip is that it’s usually better to give away 10 items one at a time than one giveaway with 10 items. For example, you will usually get the same number of people to enter the contest every time (and thus promote the contest). 10 times the prizes will not get you 10 times as many contestants. Action Items: Make a list of 20 things you could give away: paper books, e-books, audiobooks, interviews, checklists, cheat sheets. Make sure they are hyper-relevant to your audience’s hopes and desires. Use LeadPages or similar software to have the giveaways lead directly to new email list subscribers. Get the KingSumo Giveaways WordPress plugin to run your own contests quickly and easily. Tweets and Facebook messages give people better chances to win. Personality quizzes are a great way to activate your passive readers. WordPress plugins like WordPress Viral Quiz make them easily to build. Add them to your blog and watch them convert like crazy. Law #4: Create More Personal Relationships You are more likely to actively engage with friends than acquaintances, so how do you make your audience feel like they are your friend? One way to create personal relationships is by telling personal stories (from Law #2), but there are more techniques for creating intimacy with your reader. For example, if I am talking to you as friends would, I would never say: â€Å"People should share the content if they like it† if what I really meant to say was â€Å"You should share my post if you like it.† It goes against what you learned in high school, but when blogging, use personal pronouns (like â€Å"I† and â€Å"You†) instead of impersonal pronouns (like â€Å"people should do this and that†). Get personal with your #blog to build relationships with your readers.Another great method is to combine this with Laws #1 and #2. Engage with people through your surveys to find out their personal stories (like â€Å"please tell me your story†, not â€Å"send me stories†), and then ask permission to share their stories on your blog. Most people will gladly say yes, and then you can share your own point of view through your customers' stories (and even in their own words). Personal pronouns combined with great storytelling bonds people together and creates relationships. This should be a top goal for your blog if you want to create active subscribers and brand advocates. Action Items: Review your 3 most popular blog posts for impersonal pronouns (he, she, they, people, them, one) and see if you can replace them with more personal ones (I, you). This will give you a sense for how vigilant you will need to be in the future. Call or email your 5 best customers, and tell them you just wanted to make sure they were happy. Then ask them to tell you about the last big challenge they had and how they overcame it. LISTEN. Don’t interrupt. Write notes. Carefully read some of the popular blogs in your space and see what they do to draw people in. Do they use personal pronouns? Use QuickSprout to research their most popular posts and figure out how  you can replicate that success. Recommended Reading: 25 Growth Hacks Your Content Marketing Desperatly Need Law #5: Tell Your Audience What To Do The end of your posts will make or break how active your readers are. If you end with something typical like: â€Å"In conclusion, do X to get Y,† then your reader will happily close their tab and move on. But if you end with a call to action, then if they liked the post, they will know exactly what to do next. A simple and effective way to do this is with a postscript. Postscripts tend to catch people’s eye and are very hard to ignore. If you want people to share a post, you could write a post-script as simple as this one: P.S. If you know someone who makes this mistake, I'd love it if you shared  this post with them. Thank you! It’s a non-invasive way to increase the virality of your posts. You can even auto-include it on all your WordPress posts if you use a plugin like Bottom of Every Post. If you use the SumoMe WordPress plugin, you can keep track for free of what percent of readers get to the end of your posts. On average, we find that half of our readers will read the whole post. By the time they get there, they will be ready to take an action. You just need to point them in the right direction. Action Items: Think of 1 thing that has inspired you recently that wasn’t related to work, but tied into work (like Neil Patel’s 10 Marketing Techniques That I Learned From Instagram Models) and make it into a new blog post full of story and personal pronouns. End it with a P.S. that asks readers to share the post and see what happens. Combine postscripts with the giveaways created in Law #3 to make irresistible actions for your readers to take. Think of ways to make more content out of your most popular posts. For example, you could create slides and post them to SlideShare or record yourself dictating the post and make a podcast out of it. Then the action your readers can take is directly related to the content they just read. Turning passive readers into active promoters and brand advocates  isn’t hard, sometimes it just takes a few tweaks to make a big difference. Try some of these techniques and see what works for you. If you discover other techniques, please come back to this post and leave a comment to help others just like you.

WSJ and NPR Miss the Mark on Applicant Tracking Systems (ATS)

WSJ and NPR Miss the Mark on Applicant Tracking Systems (ATS) Resume Oblivion has been a hot topic in the news. The Wall Street Journal published an article, Your Resume vs. Oblivion, reporting that the percentage of large companies using computerized Applicant Tracking Systems to screen candidates is in the high 90%; almost all Fortune 500 companies rely on these programs. The article points out that the systems, which can cost from $5,000 to millions of dollars, are efficient, but not foolproof.   Specifically, Tracking software    may miss the most-qualified applicant if that person doesnt game the system by larding [sic I think they mean loading] his or her rà ©sumà © with keywords from the job description. The article offers advice, which I recommend reading, on How to Beat the Black Hole.' However, the advice is not comprehensive.   The first item, for instance, instructs job seekers to mimic the keywords in the job description as closely as possible. If youre applying to be a sales manager, make sure your rà ©sumà © includes the words sales and manage (assuming youve done both!). Pardon me for saying so, but the above advice is 1) rudimentary, 2) a no-brainer and 3) limited in its value. The problem is that 99% of the people applying for a sales manager job are going to have the words sales and manage   in their resumes! Therefore, you will not get higher on any list by including these keywords. The same goes for most of the keywords in the job description, since many job seekers are getting savvy about matching their resumes to the posting. The Wall Street Journal is not the only major news provider who delivered misleading or incomplete information on this topic. Take NPRs 16-minute segment entitled Keeping Your Resume Out of Online Oblivion, where callers related stories of how they got interviews despite the reign of Applicant Tracking Systems.   View it here: You will hear some creative solutions in this spot on how to make it past the computers. You will also hear something misleading:   that hiring managers (i.e., human beings) program the ATS software to screen for certain terms. Do you really think that a company like Google or Starbucks is going to have a human being sit there and punch keywords into a computer for each of the thousands of jobs they post every day? Think again. No, human beings do not program these systems the systems program themselves! The keywords the computers are looking for are determined by the computers. And this is why qualified candidates are so often overlooked.

Immigration consequences of criminal activity Research Paper

Immigration consequences of criminal activity - Research Paper Example Annually, the INS accounts for thousands of criminal investigations. Between the period of 1997 and 2005 approximately 1.5 million people were deported by INS.1 Most are illegal aliens, half of them convicted of drug dealing and drug trafficking. In addition, it was also determined that at least 6 of the 19 September 11 hijackers were in the United States illegally, their visas having previously expired.2 Ultimately, these statistics suggest that illegal immigration has profound effects on the criminal justice system of the United States. History of Immigration and Crime in the United States As a "nation of immigrants," the United States of America and its people have witnessed the issue of immigration transform over time, from general concerns about cheap labor pushing "real Americans" out of jobs to a substantially broader policy concern with much more far-reaching economic and potentially criminal concerns. Although the events of September 11, 2001, have thrust immigration to the fore, official concern about immigration dates back to the mid-19th century. At the close of America's revolutionary period, the nation began to expand westward rapidly. The United States beckoned many settlers with its vast amount of land, temperate climate, and abundance of natural resources. The country had no restrictions on the number and type of people admitted for permanent residence. Agri ­cultural production and farm employment dominated the labor market, and most jobs required little, if any, specialized skills. Evidence suggests that newcomers entered the United States at a status equal to that of the older residents and maintained that status as time passed.3 However, in the late 19th century, United States immigration policy changed as the nation, recovering from its Civil War, began to fear the surge of foreigners pouring in. Several immigration laws passed between 1882 and 1887, including the Chinese Exclusion Act of 1882, banned certain nationalities from maintaini ng residence in the United States, reflecting some of the early concerns about conflicts over cheap labor. According to proponents of the law, White wage earners could not compete with Chinese, who were willing to live in squalor.4 The act prohibited immigration of persons considered to be "idiots, lunatics, convicts and persons likely to become a public charge"5. Although this statement does not report any specific criminal statistical information, it does suggest the beginning of Americans' concern about the issues of immigration and crime.6 American political policy quickly shifted during the advent of the American industrialization process. It was at this time that increased immigration became of critical importance to the assembly of an urban labor force.7 Newly introduced mechanization procedures required mainly unskilled workers to fill the nation's rapidly expanding urban labor markets. The jobs created during this era typically required little in the way of skill, education , literacy, numeracy, or even fluency in English. The immigrant laborers filling these positions generally lacked these attributes. In fact, a 42-volume U.S. government study issued in 1911 reported that the "new immigrants" (referring to those of the industrial revolution) were less educated, less skilled, and generally less desirable than the "old

The Apple Watch Biblography Assignment Example | Topics and Well Written Essays - 500 words

The Apple Watch Biblography - Assignment Example The authors of this article elaborate the efficiency and effectiveness of the production of goods and services. They also give the means and ways to which effectiveness and efficiency could be established. Much of the article lays emphasis on the equipment of production as a means to promote effectiveness and efficiency. This article gives a new method that will ensure accurate estimation and prediction of effectiveness and efficiency in companies. The new method uses loss analysis (relative), state analysis, unit loss analysis and unit product analysis. This paper can be used to elaborate the means that the Apple watch can be produced in a more efficient and effective manner. This will ensure that the Apple company eliminate or reduce losses that might be brought by inefficiency or ineffectiveness. Lynn, M. (2011). Segmenting and Targeting Your Market: Strategies and Limitations. In M. C. Sturman, J. B. Corgel, & R. Verma (Eds.), The Cornell School of Hotel Administration on hospitality, 1, 353- 369. Lynn reveals the STP (segmentation, targeting and positioning) strategy as the key to market strategy. This is the common approach that is used among most markets. The STP strategy is the most written strategy of all times as shown in this article. This STP approach views the market in terms of distinct homogenous groups. These groups are characterized with different desires and needs, thus have different tastes. The STP based marketer’s role is for identification of the market segments and their features that make them distinct. They also help in the identification of segments that they believe their products can do better compared to their competitors. This ensures that the company lays focus in leading the market in terms of the products that they produce. This article will help in the identification of the target market for Apple watch. It will also

2004 Starbucks Comprehensive Valuation Essay Example | Topics and Well Written Essays - 750 words

2004 Starbucks Comprehensive Valuation - Essay Example A strategic analysis will review how Starbucks is moving towards achieving the company's mission and vision.The company's objective in the 2004 report of making Starbucks "the most recognized and respected brand in the world, to continue rapid expansion of retail operations and selectively pursue opportunities to leverage the brand through new products andnew channels of distribution" (SCC 13) is almost the same as the 1997 vision and mission, and show that Starbucks remains strategically focused and have clear, measurable targets.One target Starbucks finds achievable (SCC 17) is "to operate 15,000 retail locations in the United States and at least 15,000 stores in International markets." The company had 8,569 stores by October 3, 2004, up by 18.6% from 7,225 in 2003 (SCC 12-13). This is 25.8% of the target and if they continue growing 18.6% a year, they will reach 30,000 by 2012.In 2004, Starbucks tapped high traffic areas by opening drive-thru stores and specialty coffee shops (SCC 13), increased store licensing activities (SCC 14) in the U.S. and abroad, and ventured with Kraft, Jim Beam, Visa, and XM Satellite Radio to leverage brand strength, invent new products, tap new distribution channels, and sell other products like music CDs and specialty teas (SCC 15). Strategically, Starbucks is on the right path as it makes the right moves on the way to achieving its mission and vision. Financial analysis will focus on sales and profit growth and managing financial risks to see if its strategy of increasing stores leads to higher sales and profits. After all, part of their strategy is to leverage their competitive advantage: the unique Starbucks brand of coffee experience that can be enjoyed only in their stores (Schultz 249-254). Financial data (SCC 19-23) showed that as the number of stores grew 18.9%, so did Starbucks's sales (up 29.9%), operating income (up 43.8%), earnings before income tax (up 43.1%), and net earnings after tax (up 46.2%), which proves that increasing the number of stores increased Starbucks's sales and profits. The first part of our financial analysis proves that Starbucks's strategy is sound and consistent: sales and profit growth will generate the capital needed to put up new stores and create the momentum for ever higher sales and profits. There are two reasons for analyzing how Starbucks manages financial risks. Starbucks is a global corporation, doing business outside the U.S. (buying raw materials from and having stores in other countries), so it has to manage risks that can affect sales and profits. Second, its vision is to have the same number of stores in and outside the U.S. Although U.S. stores currently outnumber international stores by 2.5 to 1 (SCC 16) and U.S. revenues account for 85% of net revenues (SCC 20), as the company grows to 30,000 stores, their revenues outside the U.S. will grow and make risk management important. The report (SCC 24-25 and 34-35) shows that Starbucks is managing its foreign currency (exchange rate fluctuations), equity security price (investments in mutual funds, though minimal), and interest rate (investment-grade fixed income instruments, also minimal) risks with the right financial instruments. It also manages other risks like cost of raw materials, product warranties (espresso machines), and off-balance sheet transactions (SCC 24).

Beauty is in the Eye of the Beholder Essay Example | Topics and Well Written Essays - 1000 words

Beauty is in the Eye of the Beholder - Essay Example No one can deny that people’s standard for being beautiful is first the value of one’s facial and body form. If one is shown a photograph of Jocelyn Wildenstein’s multi-million dollar face, he would not definitely approve of her to hit even the last number in the 50 million most beautiful women list. That may be rude but sometimes we just have to face the truth of how people evaluate beauty. Of course, one would wonder why Mr. Wildenstein’s paid enormous amounts for his wife’s surgeries. That face called by many as ugly might just be the prettiest in his eyes. In this case, the saying that goes, â€Å"beauty is in the eye of the beholder† holds true. On a general note, people value the appearance of one’s face but sometimes, the value of a person’ overall appearance can change that. The Eye of the Beholder depicts how a woman came to realize what she values more in her personal view of beautiful. The storyteller who looked at he rself as ugly sought for professional help to become beautiful. However, when the artist thought she made a very good job, the main character realized that the value of beauty to her was being herself and having an identity. Perhaps the make-up artist beamed with pride with the change that she made in the physical appearance of her customer however, she was shocked with the reaction of the customer. She said, â€Å"I look terrible† (Suh, 189). ... With this, the protagonist says she feels negated. Furthermore, she says, â€Å"I have been blotted out and another face drawn in my place† (198). For the woman, she realized that being beautiful is not being like the other women. She valued her identity and that is what is beautiful in her eyes. â€Å"Hideous† was another word the main character used to describe herself when she looked at her new appearance. â€Å"I don’t even look human†, she continued, â€Å"Look at my eyes. You can’t even see me†. Maybe the protagonist was not really being unappreciative of the work of her make-up artist. She was acting so rudely because she felt she was turned into another human being. Or perhaps she might have been talking about her inner appearance. In the first place, she was the one who went to the shop to ask for help and the help was given to her. However, she might have felt that she betrayed her self and this made her feel terrible. She did not r ecognize her self anymore. â€Å"Hideous† might have been a word she used to describe her looks but it might have also been her description of her self because of the betrayal she committed. Coming from the shop, the main character went to wash her face and when she looked once again at her reflection, she thought, â€Å"I wasn’t pretty. But I was familiar and comforting. I was myself† (190). One could understand that another thing that the character values, is being one’s self. When she was observing herself in the shop, she said, â€Å"My face had a strange plastic sheen, like a mannequin’s.† She was disgusted at her reflection and she wondered if what she did was right. She questioned her appearance and considered it being fake. She was not her self therefore

Economics Assignment 2 Essay Example | Topics and Well Written Essays - 1250 words

Economics Assignment 2 - Essay Example One cannot ignore the importance of alleviation of income inequality to achieve long term economic growth. The standard of living of a country is often measured by the per capita GDP. It will not be wise to think GDP per capita to be the measure of personal income. If the economic theories are taken into account, then per capita GDP will be same as per capita GDI (Gross Domestic Income). The goods as well as the services produced in a certain country and brought to the market have some price. Some experts regard GDP as the price of the total output. The GDP can be calculated in the following ways. Cumulative figure of all income within an economy or the total spending made by all the participating agents within the same economy is referred to as GDP. Both the spending and the income will roughly be the same. It should be kept in king that Gross Domestic product and Gross National product is not the same thing. The market value of the goods as well as services produced within a partic ular time period by the residents of a particular country is regarded as the GNP. It allocates the production based on the ownership. Three approaches can be used in order to determine the GDP. They are- the income approach, the product approach and the expenditure approach. The product also called as the output approach sums the total produced within the economy in order to attain the value of GDP. The expenditure approach assumes that the products produced must be bought by someone and so the total value of the product must be matched by the total expenditure of the people in purchasing things (Wesselink, Bakkes, Best, Hinterberger, and Brink, 2007). The last approach takes into consideration that the value of the products must be equal to the incomes of the factors of production. It determines the value of GDP by calculating the sum of the income of the producers. Inflation rate: Inflation is defined as the continuous or sustained rise in the general level of price. It can also b e defined as continuous reduction in the value of money. The movement in the general price level is referred to as inflation. The rise in the price level must continue over longer period than a day, week or a month (Makinen, 2003, p. 2). Some of the factors that lead to inflation are rise in the costs of imported materials, the costs of labour to rise and the high rate of indirect tax from the part of the government. In cases where the rise in the general price level is caused by increase in the level of wages as well as raw materials are regarded as cost push inflation. With rises in the costs of production the firms tend to raise the prices of the products so that they can gain the same amount of profits. This is a situation of cost push inflation. The cost push inflation is frequent when the level of employment is on the downward sloping curve. If left uncontrolled inflation will move from the initial stage towards the stage that can be harmful. Therefore it is necessary to contr ol inflation before it gains strength. An inflation of stronger intensity is much difficult to control than the mild one. It should be kept in mind that that it is not possible to control hyperinflation. The changes in the price level of goods and services purchased by the households are measured by Consumer Price Index (CPI). The CPI can be calculated as the ratio of updated cost and price of the base period multiplied by 100. Unemployment rate: Unemployment takes place when people are short of jobs but are actively looking for

Air Asia vs. Qantas Essay Example for Free

Air Asia vs. Qantas Essay 1. Overview 1.1 Qantas-Main business and strategies The main business of Qantas airways limited is the transportation of passengers. Their core strategy of Qantas is profitably grows and the longer-term strategy of Qantas is to reorganize its business structure in order to eliminate mounting losses. The strategy that implement by company is to reduce the capital intensity of the business by forging partnerships with carriers in certain sectors that are uneconomical. (Qantas, 2012) Such as cooperate with British Airways. Qantas use two complementary airline brands; these two brands are used to touch different customers. Two brands operating together has occupied 65% market share in Australia, (Qantas, 2012) because, two brands provide flexibility in varying market conditions. Qantas, (2011 pp. 4) On the other hand, these two brands practice some sub-strategies to support its main strategy. These appropriate sub-strategies are the key success for point that lead to Qantas continually expansion in the world. | Qantas| Jetstar| Sub-Strategy| * Premium full service * Maximized profitability| * Cost leadership * Low fare airline| Operational improvement| * Enhanced customer service focus| * Expand locally and into international leisure markets | In statistics of 2012, Qantas has full-employees for 33,584. Flights over 550 airports and passengers carried are 44,456,000, which increase the 5.06% base on the year 2011. (Qantas, 2012) 1.2 Air Asia-Main business and strategies Air Asia is the largest low-cost flyer carrier in the world. It is establishing with the dream of making flying possible for everyone. On the other hand, it is not only focusing on the cost factor, but also safety first. The Air Asia has operated around 11 years, but it’s still keep high grow rate. The Air Asia is the regional carrier with the largest destination network, highest flight frequencies and high aircraft utilization.( Air Asia, 2012) Air Asia was named the 2012 World’s Best Low Cost Airline in the annual World Airline Survey by Skytrax for three consecutive years. There are some actions that support its main strategy in order to make it success. Such as the lost cost model is based on: (Hill, C. W. 1988). * Single passenger class * Flying to cheaper, less congested secondary airports * A single type of airplane in order to reducing training and servicing cost * Point to point flights with no transfers In statistics, Air Asia has full –employees for 4346. Passengers carried are around 22,474,620 in 2012, which increase more than 10% base on the year 2011. Services network over 216 routes covering destinations in and around world. The below picture has shown that air Asia are trying to get more market share in the southwest of Asia, there are more than 143 routes in southwest of Asia out of 216. This is the developing direction of the Air Asia in recent years. (Air Asia, 2012) 2. Industry analysis 2.1 Overview Goble airlines markets PESTLE mode analysis The Lift side is show that, the air travel remains a growth market. This forecast mentions that air traffic will double in the next 15 years, which means, the external environment still keep optimistic. Both of Qantas and Air Asia have same opportunity. (Airbus, 2012) The PESTLE model lists the factors or driver for growth, external environment can be reasonably expected as optimistic. but this chart showed that real GDP 2011-2031 by region, the economic growth is a key driver for air traffic growth, increasing urbanization will also drive economic growth and the propensity to fly. (Airbus, 2012) PESTLE model PESTLE model| Political * Stable political environment * Deregulation| Economic * Global financial crisis * Rising currency * Rising fuel cost| Social * Changing consumer demographics * Increasing travel lifestyle * Changing consumer preferences| Technology * Internet * Surface transport investments * Efficient aircrafts| Legal * Legislation compliance requirements * Allegations of misleading advertising| Environmental * Greenhouse and carbon emissions * Tourism saturation * Shortage of infrastructure capacity| 2.2 Overview Australia airline markets Qantas is the biggest airline operator in Australia, which represent as 75.6% for domestic market, but Qantas still has some competitors in Australia, such as Virgin blue (14.4%), Skywest (1.3%), Tiger (1.0%) and others (6.3%). We should understand it operate environment before we going to depth analysis, because the every company is restricted by external environment. PESTLE model clearly show Qantas operating external environment According to this chart, we can conclude that the overall environment is good and stable, but overall industry still facing some problem, the biggest issues has shown at lift picture, which is purchases, purchases of fuel. (Australia government 2013) 2.3 Qantas SWOT analysis Strength: 1. As one of the biggest Airline in the world, QAN has large quantity of flight customers and business relationships. Large scale could bring more benefits. 2. Qantas operates in a sea of business activities in different sectors. But all of them the support activities of the aviation industry, such as catering, engineering and baggage handling. Thus operation contributes to helping control supplier and aircraft maintenance costs. 3. Qantas Airways, Canada airlines, United Kingdom airline, United States airlines and Cathay Pacific founded a management company called One world Alliance. This centrally is to help each other in non-core business activities, such as marketing and online ticketing, in purpose of reducing costs and thereby cutting ticket prices. Members of the Union may also transfer passengers for connecting flights. 4. As monopolizing in Australian Market, Qantas has a home advantage. Thus its subsidies could provide better resources for its business. Weakness: Without the authorization of the trade union officials, workers in Qantas took an action called Wild Cat Strikes. Qantas was damaged by that action in delaying flights, exploring its issues between employees and the company. Besides, QAN Company is too concentrated on Australia side. Opportunities: As publishing of Open sky police, such as Pricing determined by market forces, Fair and equal opportunity to complete, Cooperative marketing arrangements, QAN could be beneficial from international aviation liberalization and downsizing in government intervention. In addition, more international destinations especially in Asia are developing. Due to Australia Market is less tapped so far, QAN could get a better chance to gain a major market shares than other airline companies. Moreover, QAN found a new opportunity of new market and created Jetstar witch is a low budget airline to attract potential large quantities of customers. Threat: With the result of merging between n United Airlines and Continental, Qantas is under threat because United Airlines- Continental is planning to penetrate into Australian market. One of Qantas most important international routine, between Australia and USA, will be affected. Unfortunately, large fluctuation in oil prices, together with global financial crisis, big airline companies was affected seriously due to rising operation and labor costs. Increasing Australia Airline market completion also will be a threat for QAN developing. 2.4 Overview Southwest of Asia markets The main competitors of Air Asia are Thai airways, Nok air, One Two GO Airline, and Singapore airlines, among of them SIG is the main competitor with Air Aira, in order to compete with Air Asia, SIG introduced 2 budget airlines; Valu Air and Tiger Airways, both of them are practice as the low-cost position. AIRASIA SWOT Analysis: Strength: AIRASIA has a well-known name and it is famous for its low cost operation. in accordance with the 2011-2012 year financial report, the companys non-fuel costs fell 3%, suggesting that companies continue to implement cost control; in 2011-2012, the company plans to non-fuel unit costs to fall by 5%. While ancillary revenue rose 23%, which helps companies to achieve annual revenue growth targets Moreover, it has the first-mover advantage of first low cost airline company in Asia. After that, AirAisa has strong promotional strategies for general promotion and media advertising. In addition, they companying with other service providers, such as hotel) and credit cards create a unique image among customers. Because of its punctual performance, AirAsia was offered honor of five-star service and flashes. AIRASIA has developed a well-established distribution channel in its products and services. Moreover, it is always using single type of airplane, thus minimizing maintenance fees. Weaknesses Due to the report, Aircraft leasing costs increased by 8% since the number of aircraft increased by 8 per cent while leasing costs and depreciation of the dollar, allowing the company to save rental costs. Airport and operating costs increased by 12%, reached 444.34 million dollars. Other expenses have increased by 14%. As the economic condition recovery, how to control the rising costs becomes o one of the most serious challenges faced by AIRASIA. Because of the lower cost, AIRASIA has limited service resources. Thus also is related to being lack of ability of handling irregular situation. Government interference regulates airports. In addition, AIRASIA receives a lot of complaints from customers such flight delays and not able to change flight. When competition is getting intense, good customer service and management is especially important. Opportunity With having first-move advantages, AIRASIA could be more possible to survive and win under the big intense environment such as rising oil price and government regulation. There is another opportunity for AIRASIA is cooperating with other low cost airlines such as Jetstar. The significant action could help tap into their strength and resources. Besides, larger population of customers is willing to choose cheaper flight. Threat In nowadays, lots of low cost airline companies are appeared such as Jetstar, Virgin, and Southwest. These companies improve that AIRASIA’s low cost strategy could not be a strong competitive advantage in the industry. It could be copied easily. Many kinds of expenses such as security fees and landing fees are out of control. Moreover, unstable economic conditions in the world have impacted on airline industry. Thus treat is same with questions facing by Qantas. 3. Accounting policies analysis 3.1 Basis of preparation of the financial statements The accounting policies are the procedures that used by a company to prepare its financial statements. Qantas’ reports basically are prepared in accordance with AASBs, but also following the IFRS (Qantas, 2012 pp.78). Air Asia prepared their reports following the MASBs and also in conformity with IFRS. IFRS is the general guide for these two companies when they prepared their report. It means not only significantly enhance comparability of financial reporting between these two companies, but also decrease our uncertainty, increase the reliability and accurately of analysis. (Burgstahler, D. C., Hail, L., Leuz, C. 2006) These two companies are running same business industry and prepare report in accordance with IFRS, so there are some accounting policies are similar, the following lists show the similarities of accounting policies practiced as these two companies 3.2 Similarities of accounting policies (Qantas, 2012 pp.80, Air Asia, 2012 pp.73) * Reports on the basis of historical costs except in accordance with relevant accounting policies where assets and liabilities are stated at their fair values * Main revenue recognition-The value of seats sold for which services have not been rendered is included in current liabilities as sales in advance * Other revenue-such as fuel surcharge, insurance surcharge, administrative fees, excess baggage and baggage handling fees, are recognized upon the completion of services rendered. * Residual value-the changing estimates are based on historical experience and various other factors that are believed to be reasonable under the circumstances * PPE-Depreciation is used the straight-line method * Inventory-The values of inventories are reported as weight average cost. * Repair and maintenance expenditure, repair treat as cost, deduct in the same period. Maintenance, if it changes in the using life of equipment, it will be treat as capitalization. Even these policies are similar, but they still have some flexibility, such as the report can be influenced by changing accounting estimates. The following table has been showed that there are totally different use for life and residual values between these two companies’ assets. These two factors are depended on the judgment and estimate of management. Matsumoto, D. A. (2002) mentions that management’s estimates and judgments involved in the accounting policies which have significant potential impact on their financial statements, because these matters are really uncertainty. Finally, this uncertainty will reflect on the ROA, ROE, even if these two ratios increase or decrease, it does not necessarily because of changing in the company’s profitability. (Lev, B., Li, S., Sougiannis, T. 2010). | Qantas| As Asia| | Use for life(Years)| Residual values| Use for life (Years)| Residual values| Buildings| 10-40| 0%| 28.75-50| 0%| Passenger aircraft and engines| 2.5-20| Up limited 10%| 7-25| Adjusting according to a prospective basis (note1)| Air spare parts| 15-20| Up limited 20%| 10| Adjusting according to a prospective basis (note1)| Note1ï ¼Å¡Estimates and judgments are continually evaluated by the Directors and are based on historical experience and other factors, including expectations of future events that are believed to be reasonable under the circumstances. (Air Asia, 2012 pp. 77) 3.3 Main different accounting policies 3.3.1 Receivable Qantas and Air Asia receivables contain of trade debtors, other debtors and loans owing from related parties. Normally, the net receivable is recognized as its original amount less a provision for uncollectible debts. Qantas make an estimate for doubtful debts when collection of the full amount is no longer probable. The estimation of provision of doubtful debt relative to receivable is regularly reviewed. Bad debts are written off as incurred (Qantas, 2012 pp.101). As result, it is a risky way for the company not to assign provision of bad debts according to the percentage of credit sales. In Air Asia, they assign provision of bad debts according to the percentage of credit sale, (Air Asia, 2012 pp. 98) company will operate more stable, less risk then Qantas, but allowance will decrease its operating asset, reflect on the ATO, as result influence ROE. (Davidson Thompson 1962) 3.3.2 Discount Rate Discount rate is the interest rate that used in discounted cash flow analysis to determine the present value of future cash flows. (Qantas, 2012 pp.101) Changing discount rate will influence the company’s pension plan. Normally, pension is company’s liability; it is measured by three factors, PBO, ABO and VBO. Either PBO, ABO, should be discounted before reported. Due to particular category of pension plan, company just reports the different between the pension benefits and pension obligation on the financial report, if the benefits are greater than obligations it will be reported on the assets side, on the opposite, it will be reported on the liabilities side. (Wiener 1995) So the effect will directly reflect on its ROA and ROE. Discount rate of Qantas is based on the risk-free rate for the ten-year Australian Government Bonds adjusted for a risk premium that represented as 10.5% percent per annum (Qantas, 2012 pp.103). Air Asia use weight average effective interest ra te that represent as 10% per annum. The changes in discount rates of Qantas in 2011 to 2012 that lead to decrease in the Workers ’ Compensation provision of $15 million and an increase in the long service leave provision of $45 million. The net effect of these changes was a $30 million increase in provisions as at 30 June 2012. (Qantas, 2012 pp.103) as results, the changing of provision will reflect on the ROE of Qantas, because provision is comprised of liability. Finally, the ratio analysis will lack of comparability. 4. Ratio analysis: 4.1 Return on equity analysis: The ROE changing line of Qantas Airline limited (QAN) has a sharp fluctuation during year 2009, which has reached the top point of almost 60%. Then ROE index declined until 16.89% after the top and maintained about the level figure of 20% from year 2010. Compared with QAN, Aireys Berhad (AIRASIA) has a relative complicated ROE line. AIRASIA started from -50% from end of year 2008, afterwards got to the first top of 35.37% in 2010. After that the concave curve reached the bottom of 14.28%, and was back to the top at point of 37.39%. As personal opinion, AIRASIA has a brighter future than QAN on ROE side due to its growing trend ROE ratio from year 2011 though it had a negative number from the beginning point. In addition, with the research of 5 year average ROE rate, the total airline industry index is 26.9%, which is higher than QAN and lower than AIRAISA (StockCentral, 2013). AIRAISA is doing a better job in using investors’ money and attracting more investing capital. 4.2 Leverage affect From above two graphs, different index reflect different relationships. On QAN side, ROE rates changing are mainly due to changing in return of asset rate. It is indicating that QAN achieved a better effect of asset utilization by increasing revenue and saving asset funds to raise ROE ratio up. Different with QAN, AIRAISA’s ROE rate is primarily rely on financial leverage, which is equal to net financial liabilities / equity. Overwhelming other related facts, higher financial leverage rates mean stronger power of using liabilities to create profit. From this aspect, it is not hard to disclose different profit channels between two companies. 4.3 Borrowing cost driversï ¼Å¡ Downsizing of borrowing cost rate gives opportunities to raise ROE ratio. In QAN, from year 2011 the borrowing rates have been continuously declining which gave contributions to profit gaining. From AIRASIA side, borrowing cost rate kept on level of 3%-4% in recent two years, which may weaken ROE performance competing with QAN. 4.4 Operating profit drivers Return on asset ratio, which could be divided in asset turnover and profit margin directly, affects the performance of ROE. Compared with two companies, ATO ratio gave more impacts on ROA in past five years in QAN. Relatively much higher ATO ratio of QAN reflects that business higher speed of asset utilization from input to output for the period, better enterprises assets management quality and efficiency. Downsizing in ATO rate will directly influence ROA rate, obviously between year 2008 and 2009. In AIRASIA side, ROA ratio variation mainly affect by PM ration. On whole, PM ratio curve indicates increasing trend in the 5-year period, though a slight drop in year 2011. Higher PM ratio compared with QAN could give evidences that AIRASIA has better ability to recover kinds of expenditures and cost of goods sold, benefiting from the low cost strategy. Low costs give contributions to gaining higher ROA ratio of AIRASIA than QAN in recent year. 4.5 Cost structure These two graphs are drawn on the base of revenue as 100%. According to two graphics, we can easily see that After deduct COGS, Air Asia reported Gross profit around 50% over 5 years, but Qantas just has less than 20% for Gross profit, Air Asia practices cost-lead ship strategy, so COGS and its selling administration expense is significantly lower than Qantas. So the Air Asia control its COGS are better than Qantas. But however, the selling administration expense of Qantas (around 11% of 100% revenue) less then Air Asia (around 26% of 100% revenue), which mean Qantas, is good at management. Thus trend indicates that low-costs of airline industry would be bafflement for increasing profit. Compared with two companies’ gross profit and gross margin ratio curve, Qantas has been suffered drop trend in five-year gross profit due to its downsizing revenue and high cost of goods sold. AIRASIA has optimistic trends both in gross profit and gross margin. The company was engaged in exp anding sales and revenue, improving cost management level and seeking appreciate company strategy at the same time. Higher gross profit and gross margin indicate company could have higher possibilities to gain profit. 4.6 Average industry analysis The first graph shows the ROE of Air Asia in the Malaysia airline industry, after 2009, the ROE of Air Asia is significantly higher than average. The second procure compare the Qantas with Australia airline industry, if we calculate the average ROE of Qantas, the result is a little bit lower than average. The last graph we put two-airline companies in the Asia- pacific region, the graph has shown that Qantas’ operating is lower than the average, after 2009, Air Asia is keeping upward. 5. Conclusion After our analysis, due to applying different policies and strategies, two airline companies did different performance in gaining profits. we think that even though Air Asia just set up around 11years, and its size of the company is quite less than Qantas. But they have been adapted to the turbulent global environment. Its strategy has fitted with external environment, the advantage of small company is easy to change its management control system to response with the turbulent environment and better to keep consistent with its strategy. Finally, the whole company will be easier to achieve the goal. As result, AIRASIA seems to be better in raise ROE ratios, benefiting from its increasing sales and costs controlling. So we can concluded that AIRASIA’s performance is better than Qantas. Reference: Qantas, (2012) â€Å"Qantas Annual Report 2012† Qantas Airways Limited www.qantas.com Qantas, (2011) â€Å"Qantas Group presentation December 2011† Qantas Group www.qantas.com. Air Asia, (2012) â€Å"Air Asia Annual Report 2012† Air Asia Airways Limited www.airaisa.com Airbus, (2012) â€Å"Navigating the future† Global Market Forecast 2012-2031 www.airbus.com â€Å"Domestic airline activity, Department of Infrastructure and Transport†, Australia government, update 19 August, 2013 www.bitre.gov.au Qantas Customers 2012, by Segment 2012, Statistic, viewed 8 May 2012, Qantas’ Situation: Yesterday, Today and Tomorrow 2011, The Age, viewed 8 May 2013, Stockcentral (2013), industry averages. Available from: http://www.stockcentral.com/?utm_source=iclubindustryaveragesutm_mdium=link [Accessed: August 17, 2013]. Burgstahler, D. C., Hail, L., Leuz, C. (2006). The importance of reporting incentives: earnings management in European private and public firms. The accounting review, 81(5), 983-1016. Lev, B., Li, S., Sougiannis, T. (2010). The usefulness of accounting estimates for predicting cash flows and earnings. Review of Accounting Studies, 15(4), 779-807. Kotlikoff, L. J., Wise, D. A. (1989). Employee retirement and a firms pension plan. Hill, C. W. (1988). Differentiation versus low cost or differentiation and low cost: a contingency framework. Academy of Management Review, 13(3), 401-412. Matsumoto, D. A. (2002). Managements incentives to avoid negative earnings surprises. The Accounting Review, 77(3), 483-514. Cyert, R. M., Davidson, H. J., Thompson, G. L. (1962). Estimation of the allowance for doubtful accounts by Markov chains. Management Science, 8(3), 287-303. Scott, T. W. (1994). Incentives and disincentives for financial disclosure: Voluntary disclosure of defined benefit pension plan information by Canadian firms. Accounting Review, 26-43. Wiener, H. J.(1995), †Pension Plan Strategy† A Comprehensive Guide to Retirement Planning for physicians and Other Professionals 7(2), 101-212. Appendix Air Asia ANALYSIS| 　| 　| 　| 　| 　| 　| REFORMULATED BALANCE SHEET| | 12/31/2012 USD| 12/31/2011 USD| 12/31/2010 USD| 12/31/2009 USD| 12/31/2008 USD| Operating Assets| | | | | | | Net Receivables| | 315,898,627| 176,713,880| 158,421,275| 170,371,203| 262,514,740| Total Inventories| | 7,758,339| 6,223,975| 5,692,557| 6,093,458| 5,978,035| Prepaid Expenses| | 240,199,477| 149,035,647| 105,739,906| 73,305,199| 32,597,110| Other Current Assets| | 0| 198,398,423| 174,299,659| 180,913,551| 212,788,150| Net Property, Plant Equip.| | 3,200,140,615| 2,744,062,776| 3,021,904,005| 2,319,564,252| 1,905,866,763| Other Assets| | 863,519,621| 282,959,621| 106,643,425| 141,351,051| 40,122,254| | | 4,627,516,678| 3,557,394,322| 3,572,700,827| 2,891,598,715| 2,459,867,052| Operating Liabilities| | | | | | | Accounts Payable| | 21,299,542| 25,636,593| 17,245,987| 26,411,507| 31,597,399| Accrued Payroll| | 0| 0| 0| 0| 0| Income Taxes Payable| | 1,674,951| 0| 529,269| 2,869,159| 0| Dividends Payable| | 0| 0| 0| 0| 0| Other Current Liabilities| | 606,007,521| 479,045,110| 400,453,705| 312,255,549| 322,342,775| Provisions for Risks Charges| | 0| 0| 0| 0| 0| Deferred Income| | 0| 0| 0| 0| 0| Deferred Taxes| | -118,180,510| -162,807,571| -233,260,905| -219,414,136| -247,430,347| Other Liabilities| | 166,843,689| 154,044,479| 146,867,196| 0| 0| | | 677,645,193| 495,918,612| 331,835,252| 122,122,079| 106,509,827| Net Operating Assets| | 3,949,871,485| 3,061,475,710| 3,240,865,575| 2,769,476,636| 2,353,357,225| | | | | | | | Financial Assets| | | | | | | Cash Short Term Inv.| | 730,127,861| 666,457,098| 487,957,516| 217,964,953| 44,439,884| | | 730,127,861| 666,457,098| 487,957,516| 217,964,953| 44,439,884| Financial Liabilities| | | | | | | Short Term Debt and Current LTD| | 368,264,879| 187,454,574| 179,660,126| 157,788,551| 157,243,353| Long Term Debt| | 2,381,682,472| 2,267,166,877| 2,368,374,899| 2,064,168,224| 1,776,526,012| | | 2,749,947,351| 2,454,621,451| 2,548,035,025| 2,221,956,776| 1,933,769,364| Net Financial Liabilities (Assets)| | 2,019,819,490| 1,788,164,353| 2,060,077,509| 2,003,991,822| 1,889,329,480| Shareholders Equity| | 1,930,051,995| 1,273,311,356| 1,180,788,066| 765,484,813| 464,027,746| check| | 0| 0| 0| 0| 0| REFORMULATED INCOME STATEMENT| | | | | | | Sales| | 1,617,426,750| 1,418,025,552| 1,280,394,033| 914,982,769| 761,470,520| Total Costs| | 864,089,928| 1,074,545,110| 934,371,331| 648,407,418| 932,758,092| Earnings before Interest and Taxation (EBIT)| 753,336,821| 343,480,442| 346,022,701| 266,575,350| -171,287,572| Tax| | 56,556,246| 69,934,700| 12,143,668| 33,884,638| -107,697,977| Income after Taxation| | 696,780,576| 273,545,741| 333,879,034| 232,690,713| -63,589,595| Net Interest| | 97,912,688| 98,364,669| -10,343,765| 84,832,360| 79,925,723| Net Income (before Pref Dividends Minority Interests)| 598,867,888| 175,181,073| 344,222,799| 147,858,353| -143,515,318| TAX-SHIELD| | | | | | | Effective Tax Rate| | 7.5%| 20.4%| 3.5%| 12.7%| 62.9%| Net Interest| | 97,912,688| 98,364,669| -10,343,765| 84,832,360| 79,925,723| Tax Shield| | 7,350,728| 20,027,643| -363,014| 10,783,119| 50,253,725| TAX-ADJUSTED OPERATING INCOME| | | | | | | Operating Income (with tax shield)| | 689,429,848| 253,518,098| 334,242,048| 221,907,593| -113,843,321| Net Financing Costs| | 90,561,960| 78,337,026| -9,980,751| 74,049,241| 29,671,997| Net Income| | 598,867,888| 175,181,073| 344,222,799| 147,858,353| -143,515,318| AVERAGED BALANCE SHEEETS| | | | | | | Operating Assets| OA| 4,092,455,500| 3,565,047,574| 3,232,149,771| 2,675,732,883| 1,298,921,526| Operating Liabilities| OL| 586,781,902| 413,876,932| 226,978,666| 114,315,953| 65,446,413| Net Operating Assets| NOA| 3,505,673,597| 3,151,170,642| 3,005,171,105| 2,561,416,930| 1,233,475,113| Financial Assets| FA| 698,292,480| 577,207,307| 352,961,235| 131,202,419| 26,432,942| Financial Liabilities| FL| 2,602,284,401| 2,501,328,238| 2,384,995,900| 2,077,863,070| 991,642,182| Net Financial Liabilities (Assets)| NFL(NFA)| 1,903,991,922| 1,924,120,931| 2,032,034,666| 1,946,660,651| 965,209,240| Shareholders Equity| SE| 1,601,681,676| 1,227,049,711| 973,136,439| 614,756,279| 268,265,873| check| | 0| 0| 0| 0| 0| Sales| SA| 1,617,426,750| 1,418,025,552| 1,280,394,033| 914,982,769| 761,470,520| Operating Income (with tax shield)| OI| 689,429,848| 253,518,098| 334,242,048| 221,907,593| -113,843,321| Net Financing Costs| NFC| 90,561,960| 78,337,026| -9,980,751| 74,049,241| 29,671,997| Net Income| NI| 598,867,888| 175,181,073| 344,222,799| 147,858,353| -143,515,318| ROE DECOMPOSITION| | | | | | BASIC ANALYSIS| | | | | | | ATO (sales / net operating assets)| | 0.46| 0.45| 0.43| 0.36| 0.62| PM (operating income / sales)| | 42.63%| 17.88%| 26.10%| 24.25%| -14.95%| ROA (operating income / net operating assets)| 19.67%| 8.05%| 11.12%| 8.66%| -9.23%| check| | 0.00| 0.00| 0.00| 0.00| 0.00| CLEV (net operating assets / equity)| | 2.19| 2.57| 3.09| 4.17| 4.60| ILEV (operating income / net income)| | 1.15| 1.45| 0.97| 1.50| 0.79| ROE ( net income / equity)| | 37.39%| 14.28%| 35.37%| 24.05%| -53.50%| check| | 0.00| 0.00| 0.00| 0.00| 0.00| SPREAD ANALYSIS| | | | | | | ROA| | 19.67%| 8.05%| 11.12%| 8.66%| -9.23%| Borrowing Rate (net financing costs / net financial liabilities)| 4.76%| 4.07%| -0.49%| 3.80%| 3.07%| Spread (ROA financing costs)| | 14.91%| 3.97%| 11.61%| 4.86%| -12.30%| FLEV (net financial liabilities / equity)| | 1.19| 1.57| 2.09| 3.17| 3.60| Leveraged Spread| | 17.72%| 6.23%| 24.25%| 15.39%| -44.27%| ROE| | 37.39%| 14.28%| 35.37%| 24.05%| -53.50%| check| | 0.00| 0.00| 0.00| 0.00| 0.00| Qantas ANALYSIS| 　| 　| 　| 　| 　| 　| REFORMULATED BALANCE SHEET| | 06/30/2012 NZD preliminary| 06/30/2011 NZD| 06/30/2010 NZD restated| 06/30/2009 NZD| 06/30/2008 NZD| Operating Assets| | | | | | | Net Receivables| | 1,138,830,550| 1,099,506,200| 918,979,200| 914,755,950| 955,587,900| Total Inventories| | 385,418,800| 398,263,200| 269,443,350| 269,443,350| 202,112,500| Prepaid Expenses| | 410,020,000| 434,663,600| 326,034,900| 326,034,900| 0| Other Current Assets| | 89,179,350| 23,553,200| 86,154,300| 90,377,550| 287,808,200| Net Property, Plant Equip.| | 14,493,181,950| 14,615,831,200| 10,571,639,400| 10,571,639,400| 9,826,709,750| Other Assets| | 1,618,553,950| 1,675,489,000| 1,319,343,300| 1,319,343,300| 1,558,691,600| | | 18,135,184,600| 18,247,306,400| 13,491,594,450| 13,491,594,450| 12,830,909,950| Operating Liabilities| | | | | | | Accounts Payable| | 661,157,250| 639,148,200| 506,790,000| 506,790,000| 482,644,650| Accrued Payroll| | 0| 0| 0| 0| 337,932,100| Income Taxes Payable| | 0| 0| 0| 0| 0| Dividends Payable| | 0| 0| 0| 0| 4,042,250| Other Current Liabilities| | 5,488,117,700| 5,418,306,600| 4,232,541,150| 4,241,832,300| 4,111,776,700| Provisions for Risks Charges| | 755,461,850| 692,678,200| 473,004,000| 473,004,000| 430,903,850| Deferred Income| | 1,164,456,800| 1,189,436,600| 901,241,550| 914,755,950| 1,024,306,150| Deferred Taxes| | 660,132,200| 821,150,200| 603,924,750| 603,924,750| 490,729,150| Other Liabilities| | 229,611,200| 527,805,800| 195,114,150| 195,114,150| 216,664,600| | | 8,958,937,000| 9,288,525,600| 6,912,615,600| 6,935,421,150| 7,098,999,450| Net Operating Assets| | 9,176,247,600| 8,958,780,800| 6,578,978,850| 6,556,173,300| 5,731,910,500| | | | | | | | Financial Assets| | | | | | | Cash Short Term Inv.| | 3,573,324,300| 4,083,268,400| 3,325,387,050| 3,325,387,050| 3,377,704,100| | | 3,573,324,300| 4,083,268,400| 3,325,387,050| 3,325,387,050| 3,377,704,100| Financial Liabilities| | | | | | | Short Term Debt and Current LTD| | 1,147,030,950| 617,736,200| 532,129,500| 522,838,350| 491,537,600| Long Term Debt| | 5,566,021,500| 5,839,052,400| 4,320,384,750| 4,306,870,350| 3,957,362,750| | | 6,713,052,450| 6,456,788,600| 4,852,514,250| 4,829,708,700| 4,448,900,350| Net Financial Liabilities (Assets)| | 3,139,728,150| 2,373,520,200| 1,527,127,200| 1,504,321,650| 1,071,196,250| Shareholders Equity| | 6,036,519,450| 6,585,260,600| 5,051,851,650| 5,051,851,650| 4,660,714,250| check| | 0| 0| 0| 0| 0| REFORMULATED INCOME STATEMENT| | | | | | | Sales| | 16,117,886,200| 15,945,516,400| 11,632,519,800| 11,632,519,800| 11,764,564,400| Total Costs| | 16,221,416,250| 15,412,357,600| 11,379,969,450| 11,379,969,450| 11,506,668,850| Earnings before Interest and Taxation (EBIT)| -103,530,050| 533,158,800| 252,550,350| 252,550,350| 257,895,550| Tax| | -107,630,250| 79,224,400| 52,368,300| 52,368,300| 46,890,100| Income after Taxation| | 4,100,200| 453,934,400| 200,182,050| 200,182,050| 211,005,450| Net Interest| | 254,212,400| 187,355,000| 102,202,650| 102,202,650| 111,566,100| Net Income (before Pref Dividends Minority Interests)| -250,112,200| 266,579,400| 97,979,400| 97,979,400| 99,439,350| TAX-SHIELD| | | | | | | Effective Tax Rate| | 104.0%| 14.9%| 20.7%| 20.7%| 18.2%| Net Interest| | 254,212,400| 187,355,000| 102,202,650| 102,202,650| 111,566,100| Tax Shield| | 264,280,218| 27,839,900| 21,192,523| 21,192,523| 20,284,745| TAX-ADJUSTED OPERATING INCOME| | | | | | | Operating Income (with tax shield)| | -260,180,018| 426,094,500| 178,989,527| 178,989,527| 190,720,705| Net Financing Costs| | -10,067,818| 159,515,100| 81,010,127| 81,010,127| 91,281,355| Net Income| | -250,112,200| 266,579,400| 97,979,400| 97,979,400| 99,439,350| AVERAGED BALANCE SHEEETS| | | | | | | Operating Assets| OA| 18,191,245,500| 15,869,450,425| 13,491,594,450| 13,161,252,200| 6,415,454,975| Operating Liabilities| OL| 9,123,731,300| 8,100,570,600| 6,924,018,375| 7,017,210,300| 3,549,499,725| Net Operating Assets| NOA| 9,067,514,200| 7,768,879,825| 6,567,576,075| 6,144,041,900| 2,865,955,250| Financial Assets| FA| 3,828,296,350| 3,704,327,725| 3,325,387,050| 3,351,545,575| 1,688,852,050| Financial Liabilities| FL| 6,584,920,525| 5,654,651,425| 4,841,111,475| 4,639,304,525| 2,224,450,175| Net Financial Liabilities (Assets)| NFL(NFA)| 2,756,624,175| 1,950,323,700| 1,515,724,425| 1,287,758,950| 535,598,125| Shareholders Equity| SE| 6,310,890,025| 5,818,556,125| 5,051,851,650| 4,856,282,950| 2,330,357,125| check| | 0| 0| 0| 0| 0| Sales| SA| 16,117,886,200| 15,945,516,400| 11,632,519,800| 11,632,519,800| 11,764,564,400| Operating Income (with tax shield)| OI| -260,180,018| 426,094,500| 178,989,527| 178,989,527| 190,720,705| Net Financing Costs| NFC| -10,067,818| 159,515,100| 81,010,127| 81,010,127| 91,281,355| Net Income| NI| -250,112,200| 266,579,400| 97,979,400| 97,979,400| 99,439,350| ROE DECOMPOSITION| | | | | | BASIC ANALYSIS| | | | | | | ATO (sales / net operating assets)| | 1.78| 2.05| 1.77| 1.89| 4.10| PM (operating income / sales)| | -1.61%| 2.67%| 1.54%| 1.54%| 1.62%| ROA (operating income / net operating assets)| -2.87%| 5.48%| 2.73%| 2.91%| 6.65%| check| | 0.00| 0.00| 0.00| 0.00| 0.00| CLEV (net operating assets / equity)| | 1.44| 1.34| 1.30| 1.27| 1.23| ILEV (operating income / net income)| | 1.04| 1.60| 1.83| 1.83| 1.92| ROE ( net income / equity)| | -3.96%| 4.58%| 1.94%| 2.02%| 4.27%| check| | 0.00| 0.00| 0.00| 0.00| 0.00| SPREAD ANALYSIS| | | | | | | ROA| | -2.87%| 5.48%| 2.73%| 2.91%| 6.65%| Borrowing Rate (net financing costs / net financial liabilities)| -0.37%| 8.18%| 5.34%| 6.29%| 17.04%| Spread (ROA financing costs)| | -2.50%| -2.69%| -2.62%| -3.38%| -10.39%| FLEV (net financial liabilities / equity)| | 0.44| 0.34| 0.30| 0.27| 0.23| Leveraged Spread| | -1.09%| -0.90%| -0.79%| -0.90%| -2.39%| ROE| | -3.96%| 4.58%| 1.94%| 2.02%| 4.27%| check| | 0.00| 0.00| 0.00| 0.00| 0.00| Company | Return On Equity Per Share[Y2008]| Return On Equity Per Share[Y2009]| Return On Equity Per Share[Y2010]| Return On Equity Per Share[Y2011]| Return On Equity Per Share[Y2012]| 1| 　| 　| 　| 　| 　| 2| -27.03| 25.33| 33.93| 14.46| 36.86| 3| 6.1| 20.38| 10.32| -18.51| -27.24| | 　| 　| 　| -16.22| 6.01| Malaysia industry average| -10.47%| 22.86%| 22.13%| -6.76%| 4.81%| | | | | | | 1| 17.02| 2| 1.89| 4.09| -4.07| 2| 22.45| 19.73| 18.2| 11.46| 15.25| 3| 11.61| -21.09| 2.26| -7.32| 2.36| Austrilia industry average| 17.03%| 0.21%| 7.45%| 2.74%| 4.51%| | | | | | | | 　| 　| 　| 　| 　| | Return On Equity Per Share[Y2008]| Return On Equity Per Share[Y2009]| Return On Equity Per Share[Y2010]| Return On Equity Per Share[Y2011]| Return On Equity Per Share[Y2012]| 1| -37.81| 22.91| 39.91| 17.15| 10.29| 2| 14.73| 1.33| 5.13| 5.29| 4.46| 3| -27.03| 25.33| 33.93| 14.46| 36.86| 4| 15.02| -1.08| -13.73| 4.69| 5.27| 5| -19.27| 11.89| 29.11| 9.99| 1.62| 6| -76.38| 57.88| 57.42| 19.5| 17.28| 7| -70.4| -11.18| 23.64| -4.06| 0.1| 8| -51.42| 4.23| 34.87| 17.31| 8.15| 9| -27.96| -10.48| 33.11| 0.5| 1.31| 10| 19.69| 39.08| 9.61| 13.94| 10.66| 11| -20.6| 5.01| 30.35| 19.6| 10.79| 12| -20.47| -30.29| -21.4| -5.16| -14.43| 13| -26.05| -3.37| 14.11| -9.31| 9.83| 14| 6.1| 20.38| 10.32| -110.51| -27.24| 15| -0.11| -13.94| 9.05| 85.17| -13.52| 16| 17.02| 2| 1.89| 4.09| -4.07| 17| 22.45| 19.73| 18.2| 11.46| 15.25| 17| 16.21| 43.36| 56.31| 44.68| 25.97| 18| 13.1| 7.31| 1.58| 7.88| 2.48| 19| -37.71| 14.89| 24.31| -14.64| 9.45| 20| -14.02| 0.34| 17.5| 10.69| 1.37| 21| 11.61| -21.09| 2.26| -7.32| 2.36| Asia Pacific Region industry average| -13.33%| 8.37%| 18.98%| 6.15%| 5.19%|